Move over Millennials. There’s a new generation in town and they’re consuming content and media in very different ways from their predecessors. If you thought you could just apply all your Millennial knowledge to connect and engage with Gen Z, you’re sorely mistaken.
Born between 1994 and 2009, Gen Z is now coming into purchasing power. They’re more digitally connected than previous generations, thus presenting marketers with new opportunities to engage. However, with these new opportunities come new challenges: Where does Gen Z consume media? What digital channels are they frequenting? How do they want brands to speak to them? Reaching Gen Z is a completely different ballgame.
We know what you’re thinking, “But I’m finally understanding millennials!” Fear not. We’ve broken down what you need to know and how you can work their habits into your digital marketing plan.
What are some ways you’re planning to reach Gen Z? We’d love to discuss!
If you are interested in more information about Gen Z, check out our “Where is Gen Z Online?” infographic, as well as our blog posts: