Business marketers know the power of web and mobile presence, but many struggle to find ways to reach a greater audience with clear, precise and relevant conversation-worthy content. Besides having a range of direct-to-consumer channels of which to raise brand awareness, these marketers need better techniques and technologies for simplified direct communication. Since content creation… Read more »
Social networking may seem effortlessly instinctive for other businesses, but social media activity often involves rigorous planning, collaboration and scheduling. From daily status updates to sharing a single piece of content across multiple social media channels, there is a lot to do. One tool that keeps your team (and ours) mindful of all there is… Read more »
How do you qualify the quality of visits to your site? Are your site visitors satisfied and what metrics should we be looking at to measure success? While the number of visits to your site is a key metric, you can’t watch that metric alone. Instead, you need to consider the quality of each visit… Read more »
Mothers’ Day is May 13 so it seems appropriate that we take a look at how moms interact with the Internet and their mobile devices… According to an April 2010 study, women account for 67% of unique online visitors to the Myxer mobile platform. Women tend to download 17% more mobile content than do men…. Read more »
Mobile phones outnumber TVs by 4-1. PCs by 3-1. It’s time to enter the mobile advertising sector. Are you ready to shift more focus to advertising on mobile devices? ComScore reports that 7% of U.S. web traffic comes from smartphones and tablets. The report goes on to mention nearly two-thirds of that traffic comes from… Read more »
Have you heard about Facebook Timeline? It’s a showcase of all your experiences, posts and interactions on Facebook. It’s who you enjoy following. It’s what you’re listening to in music. It’s your family photos and your celebrations. It may include reflections of your views on politics, religious debate or whatever else you talk about. Facebook… Read more »
Even though your boss may have ‘like’-vision, take a moment to think about what worked before the Facebook era to determine if other vehicles are perhaps playing a ‘behind the scenes’ supporting role to Facebook brand successes. I am going to jump onto the Facebook bandwagon to bring you what I have learned so far… Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
