WP_Post Object ( [ID] => 107 [post_author] => 3 [post_date] => 2011-11-10 20:43:36 [post_date_gmt] => 2011-11-11 01:43:36 [post_content] => Sabra Dipping Company creates dips and spreads, such as hummus, salsa, guacamole and greek yogurt dips, that appeal to taste-buds around the world. When they need help spreading the word in a digital world, they count on Inflexion Interactive for…

• Social media marketing
• Responsive website design and development
• Social media development

We also created a Facebook tab for Sabra Taste Adventure with user-generated content (UGC) of Flickr posts and tweets from customers on their own taste adventures. Want to try something new online? Let's talk. [post_title] => Dip into Social Media [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => sabra-taste-adventure [to_ping] => [pinged] => [post_modified] => 2015-05-21 11:58:58 [post_modified_gmt] => 2015-05-21 15:58:58 [post_content_filtered] => [post_parent] => 0 [guid] => http://inflexioninteractive.com/?post_type=case&p=107 [menu_order] => 20 [post_type] => case [post_mime_type] => [comment_count] => 0 [filter] => raw )

WP_Post Object ( [ID] => 1596 [post_author] => 3 [post_date] => 2012-12-07 12:28:53 [post_date_gmt] => 2012-12-07 17:28:53 [post_content] => Latino Information Network at Rutgers University in New Jersey produces research and analysis on social, political and economic issues affecting Latinos. It's a first-of-its-kind research center and think-tank. Such an organization needs a resourceful and accessible online portal built with…

• Responsive website design
• Media elements for interactivity
• Custom CMS development

Our website design team partnered with Rutgers University to launch the site. It has become a hub of research, discussion and thought leadership for the Latino community. How do you inspire each other online? [post_title] => Inspire Your Peers Online [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => latino-information-network-at-rutgers-linr [to_ping] => [pinged] => [post_modified] => 2015-06-03 17:15:18 [post_modified_gmt] => 2015-06-03 21:15:18 [post_content_filtered] => [post_parent] => 0 [guid] => http://inflexioninteractive.com/?post_type=case&p=1596 [menu_order] => 190 [post_type] => case [post_mime_type] => [comment_count] => 0 [filter] => raw )

WP_Post Object ( [ID] => 1512 [post_author] => 3 [post_date] => 2012-11-16 16:41:08 [post_date_gmt] => 2012-11-16 21:41:08 [post_content] => Hartz® Ultraguard® provides pets with flea and tick protection. The company wants to reach out to pet owners in a highly accessible way. Our Web development team provides…

• Responsive website design
• Custom CMS-focused development
• Search engine optimization

Our responsive website design solution decreases the bounce rate by 47% for tablets and other handheld devices. Need a more responsive website design? Contact us. [post_title] => Keep Their Attention [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => hartz-ultraguard [to_ping] => [pinged] => [post_modified] => 2015-05-21 12:24:48 [post_modified_gmt] => 2015-05-21 16:24:48 [post_content_filtered] => [post_parent] => 0 [guid] => http://inflexioninteractive.com/?post_type=case&p=1512 [menu_order] => 50 [post_type] => case [post_mime_type] => [comment_count] => 0 [filter] => raw )

WP_Post Object ( [ID] => 6058 [post_author] => 3 [post_date] => 2016-08-16 16:15:35 [post_date_gmt] => 2016-08-16 20:15:35 [post_content] => Raritan Valley Community College is located in the town of Branchburg, New Jersey. The college has always enjoyed an excellent reputation in its community as a major center of higher education for full and part-time students who are looking for an affordable and value rich means of attending college or training for their future careers. However, the college website became outdated, clunky, and very much in need of an upgrade. The Inflexion team was called upon to build a web redesign strategy to upgrade the website to a modern, mobile and prospective student focus.

An Enterprise Level Upgrade

Supplying the college with a game plan for this new digital experience was the first priority. Raritan Valley’s website was nearly a decade old, featuring an antiquated Ektron Content Management System (CMS) solution. While replacing this CMS with our choice, which was Drupal, Inflexion began planning to simplify the overall website with a series of user experience (UX) improvements. These included collapsing many thousands of pages of overlapping and frequently redundant content down to a much more user-friendly approach. The Inflexion team integrated design and UX to develop a winning navigation-from thousands of pages to hundreds.

The Creation Of A Unified Logo And Brand For A NJ Community College

Raritan Valley Community College had been in need of a unified logo and an updated brand story. It was here that Inflexion stepped in to ensure that these needs were met. The company worked closely with RVCC's in-house web design team to create a new logo for the college that would reflect its NJ roots as well as its overall mission and purpose. The result was not only a new logo for the college, but also a brand standard to go with the new website with purpose-specific needs met from every audience using the site- faculty, alumni, and new students alike.

Redesign Success

RVCC is celebrating the lasting impact of the web redesign results and goals met and exceeded. In fact, they have tasked the Inflexion team with an ongoing marketing campaign. Stay tuned for more on that. But to learn how Inflexion and Raritan Valley shook hands and built more of a relationship, here’s where to get excited:

• The website was rendered fully compatible with all existing mobile platforms.
• The website was updated with a modern open-source Drupal CMS solution.
• The new website is in full ADA compliance.
• Navigation and user-friendliness were radically improved.
• The site was simplified from thousands of pages down to a more manageable several hundred pages.
• The website has since experienced a dramatic upgrade in onsite visitor performance.

Raritan Valley Community College is regarded as one of the fastest growing community colleges in the state of New Jersey. The addition of an enterprise web design has enabled the college to reach a whole new generation of students who are eager to use its educational services as a springboard to success in their future careers. [post_title] => Raritan Valley Community College (RVCC) [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => raritan-valley-community-college-rvcc [to_ping] => [pinged] => [post_modified] => 2016-10-19 14:34:10 [post_modified_gmt] => 2016-10-19 18:34:10 [post_content_filtered] => [post_parent] => 0 [guid] => https://inflexioninteractive.com/?post_type=case&p=6058 [menu_order] => 0 [post_type] => case [post_mime_type] => [comment_count] => 0 [filter] => raw )

WP_Post Object ( [ID] => 4337 [post_author] => 3 [post_date] => 2014-09-19 11:29:26 [post_date_gmt] => 2014-09-19 15:29:26 [post_content] => Theatre Development Fund (TDF), best known for TKTS Discount Booths at Times Square, is NYC’s only non-profit organization that serves the performing arts community. After the success of launching New Audiences for New York, TDF approached our team for a responsive website redesign. Few donors know how TDF supports NYC theatre. A new mobile-friendly website was needed to he help raise awareness. Inflexion Interactive creates responsive websites for arts, music and performance businesses and charities, including The Ohmies and Webby-award winner D’Angelico Guitars. We provided… •Market research with focus groups •Mobile responsive website design and development •Easily integrated custom .Net CMS •Innovative performance search tool Before and after this website redesign, we sat down with board members, donors and the local theatre community to talk about their concerns and needs. What resulted was a highly-focused website that communicated everything the organization provides and donors were looking for. We also provided an interactive space to lookup performances and discover new or little-known theatregoing opportunities. Search tool use increased by 49%. Awareness of little-known TDF programs and services increased by 90% among the theatre-going community. Memberships have increased by 3%. Discover other mobile-inclusive website redesign projects that have raised awareness for the performing arts. Contact us to talk about a website redesign for your community organization. [post_title] => Raise Awareness for a Key NYC Charity [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => raise-awareness-key-nyc-charity [to_ping] => [pinged] => [post_modified] => 2015-05-21 11:55:53 [post_modified_gmt] => 2015-05-21 15:55:53 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.inflexioninteractive.com/?post_type=case&p=4337 [menu_order] => 10 [post_type] => case [post_mime_type] => [comment_count] => 0 [filter] => raw )

WP_Post Object ( [ID] => 4332 [post_author] => 3 [post_date] => 2014-09-19 11:31:09 [post_date_gmt] => 2014-09-19 15:31:09 [post_content] => Berentzen AG is a top European liqueurs brand that partnered exclusively with digital marketing and web design company, Inflexion Interactive to promote product innovations in the U.S. As the international brand’s Agency of Record, Inflexion Interactive aimed to help Berentzen AG put together a valuable U.S. campaign. At Inflexion Interactive, we’re experienced beverage and CPG marketers with a growing list of digital marketing successes for both U.S. and international brands. We rely on key market intelligence, award-winning web design services and top web developers. For this kickoff project, we provided… •Branding to strengthen U.S. presence •Print design for beverage advertising •Website design to further branding efforts •Creative design to build social network •Contest execution to inspire bartenders Since becoming Berentzen AG’s agency of record in 2014, we’ve created a mobile-inclusive web presence that integrates seamlessly with the company’s custom content management system. Branding, print advertising, social media content and this online presence has helped the beverage business promote four new product innovations to millions of U.S. consumers in just a few short weeks. Learn more about our award-winning CPG marketing by viewing other campaigns and projects. Contact us to discuss marketing your products and services to more U.S. customers. [post_title] => Promote a Top European Spirit in the U.S. [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => promote-top-european-beverage-u-s [to_ping] => [pinged] => [post_modified] => 2016-10-19 14:53:11 [post_modified_gmt] => 2016-10-19 18:53:11 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.inflexioninteractive.com/?post_type=case&p=4332 [menu_order] => 10 [post_type] => case [post_mime_type] => [comment_count] => 0 [filter] => raw )

WP_Post Object ( [ID] => 6093 [post_author] => 3 [post_date] => 2016-09-13 14:51:15 [post_date_gmt] => 2016-09-13 18:51:15 [post_content] => Raritan Valley Community College (RVCC), located in Branchburg, New Jersey has an excellent reputation as an institution of higher education. The college was in need of a new marketing strategy to increase student enrollments for 2016/17. As a higher education marketing agency, this is where Inflexion Interactive stepped in.

Creating An Effective Higher Education Marketing Campaign

RVCC was very much in need of a marketing plan that would meet their goals to:

• Raise awareness among the local population that RVCC is an excellent choice for students graduating from high school as well as adults looking for a convenient and cost effective way to further their education.
• Generate more applications and enrollments for RVCC's campus, Distance Learning, and Open House events.
• Perform these vital functions and more in an organized and efficient manner.

Using Digital Marketing To Reach A New Generation Of Higher Ed Students

RVCC had previously focused on investing in the traditional means of advertising (TV, radio, newspapers, etc.) in the state of NJ. What our agency proved to the college was that they needed to mount a new online marketing campaign in order to expand the reach of their advertising efforts. Our response to the situation was to:

• Create an effective, results-oriented plan of online marketing to reach the RVCC target geographic area.
• Create a wide ranging digital marketing drive consisting of Display, Video, Social Media, and Search campaigns. This was done using a mix of demographic, behavioral, and interest targeting, assisted by a comprehensive list of specially targeted search keywords.
• Design an optimized landing page for capturing conversions from the campaigns.
• Establish an effective and flexible process that will allow for the testing of various creative formats in order to reach as many potential new and returning students as possible.

To augment the digital campaign a series of local billboards in key areas of the county were also designed to increase awareness and consideration of RVCC and establish another touch point in the community.

Applications For RVCC Are Up Across The Board

In 19 weeks, over 17 MILLION advertising impressions were served driving applications and attendance to the annual college enrollment events.  The college is seeing:

• First time full time applications up by 4.6%
• First time part time applications up by 27%
• Summer enrollments up by 8%

As a result of Inflexion Interactive's community and online marketing initiatives, enrollments for RVCC are up across the board, enabling a new wave of students to make this year their moment to build on their future. Interested in learning more about this project and how a digital marketing campaign can help you? Get in touch with us! [post_title] => RVCC Moments Campaign [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => rvcc-moments-campaign [to_ping] => [pinged] => [post_modified] => 2016-10-20 15:30:40 [post_modified_gmt] => 2016-10-20 19:30:40 [post_content_filtered] => [post_parent] => 0 [guid] => https://inflexioninteractive.com/?post_type=case&p=6093 [menu_order] => 0 [post_type] => case [post_mime_type] => [comment_count] => 0 [filter] => raw )

WP_Post Object ( [ID] => 5282 [post_author] => 3 [post_date] => 2015-08-14 11:55:54 [post_date_gmt] => 2015-08-14 15:55:54 [post_content] => Comar is a custom packaging manufacturer that specializes in healthcare and wellness, specialty foods, household and industrial, and personal care. Founded in 1949, Comar has expanded to have a national footprint with manufacturing plants in New Jersey, Puerto Rico, Georgia, California and Wisconsin. After acquiring several companies in 2014, Comar needed a refreshed, modern, mobile-friendly website that would allow for customers to seamlessly find product information and easily contact a sales representative. A simple, intuitive UX was the primary goal. Comar wanted their new responsive website to convey to their visitors that no matter how large they grow, their customers are the most important aspect of their business. Comar approached Inflexion Interactive, a responsive web design and development company located in Hoboken, NJ, to create a seamless website that would give their visitors the best on-site experience for both desktop and mobile. The two teams worked closely to create an interactive, engaging, responsive website that highlighted Comar’s recent growth, positioned the company as a thought leader and attracted top industry talent. Inflexion provided:

• Mobile responsive web design and development
• Custom video and interactive elements
• Salesforce integration for every product
• Search Engine Optimization (SEO) and analytics
• Content Marketing

The new website puts the customer’s needs first by offering advanced search features, a stock product catalog with images, descriptions, specifications and customized options, and the ability to download and print product information all without leaving the product page. Since launching, the website has received rave reviews. Visitors love the large imagery, interactive features and seamless user-experience. It is now easier than ever to find information on Comar’s products and contact a sales representative. Most importantly, the new responsive website now represents Comar for what it is; the best of the best in the industry. Moving forward, Inflexion and Comar have continued their partnership. Inflexion oversees Comar’s search engine optimization (SEO) and analytics, all website maintenance and provides content marketing. [post_title] => Responsive web design for your customers [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => responsive-web-design-comar [to_ping] => [pinged] => [post_modified] => 2016-10-19 14:57:09 [post_modified_gmt] => 2016-10-19 18:57:09 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.inflexioninteractive.com/?post_type=case&p=5282 [menu_order] => 3 [post_type] => case [post_mime_type] => [comment_count] => 0 [filter] => raw )

WP_Post Object ( [ID] => 4803 [post_author] => 3 [post_date] => 2015-05-12 15:18:53 [post_date_gmt] => 2015-05-12 19:18:53 [post_content] => Established in 1965, Mathusek Inc. is a family owned and operated business located in Oakland, New Jersey. For the past 50 years, Mathusek has evolved into a leader in the sport and commercial flooring industry servicing high-profile facilities including multiple NCAA basketball courts, the New York Jets and the New York Giants training facilities, the Broadway Stage at the Marriott Marquis Theatre and many more. They came to Inflexion in need of a modern, responsive web design as well as a refreshed look and logo that would focus on telling Mathusek’s story and convert more prospects and referral clients. Inflexion provided:

• Responsive website design and development
• Wordpress CMS
• Refreshed logo and brand collateral

The new mobile-ready mathusek.com boasts a modern look and feel, leveraging the best trends in responsive web design and development. Optimized to continue telling the brand’s story and showcase the company’s flooring expertise, the new website is also capturing and converting more prospects than ever before. How can our responsive web design company help you update your brand? [post_title] => Refreshing the Leader in Sports Flooring with Responsive Web Design [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => responsive-web-design-mathusek [to_ping] => [pinged] => [post_modified] => 2016-08-24 17:50:23 [post_modified_gmt] => 2016-08-24 21:50:23 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.inflexioninteractive.com/?post_type=case&p=4803 [menu_order] => 10 [post_type] => case [post_mime_type] => [comment_count] => 0 [filter] => raw )

WP_Post Object ( [ID] => 5171 [post_author] => 3 [post_date] => 2015-07-20 10:25:23 [post_date_gmt] => 2015-07-20 14:25:23 [post_content] => BCB Community Bank is a local, New Jersey-based bank that values hard work, friendly customer service and all of the conveniences of local banking. Since opening for business and personal financial needs in 2000, BCB has opened 16 branches across New Jersey and into New York. With such expansion, the local bank needed a modern brand presence and a cross-platform friendly website. However, BCB didn’t want to lose their community bank roots. BCB approached Inflexion Interactive, a New Jersey web design and development company, to find a way to enhance branding and visibility and launch a cross-platform website. BCB wanted their valued customers to know that the same security, service and reliability they had come to expect from their bank would still be intact, just with an updated, modern look and feel. A mobile website, with fast and easy location search, was also a must. For BCB’s rebranding and website redesign, Inflexion provided:

• New logo/branding
• Branding for branch-to-branch consistency
• Design for all corporate collateral
• Website design and development
• Mobile website design and development
• Regional media campaign

To keep their community roots alive, the new site was designed with large lifestyle imagery and spanned full-width, capitalizing on browser space. BCB wanted customers to visit their website and know that this isn’t just a bank, it’s a family; they keep retail hours to accommodate customers’ busy schedules and each branch volunteers and supports its local community. What better platform to convey the message than the company’s website? Since launch, the website has received impressive feedback, both from BCB and the local communities. Customers appreciate the enhanced user experience and a mobile site that allows for easy, fast location search. No longer do local bankers have to sacrifice a secure, convenient digital banking experience for great customer service. [post_title] => Build Your Brand, Branch by Branch, with a Cross-Platform Website [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => bcb-community-bank-website-design [to_ping] => [pinged] => [post_modified] => 2016-08-24 17:50:02 [post_modified_gmt] => 2016-08-24 21:50:02 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.inflexioninteractive.com/?post_type=case&p=5171 [menu_order] => 3 [post_type] => case [post_mime_type] => [comment_count] => 0 [filter] => raw )

WP_Post Object ( [ID] => 3848 [post_author] => 3 [post_date] => 2013-12-09 15:23:39 [post_date_gmt] => 2013-12-09 20:23:39 [post_content] => iRide Mobile is a real-time peer-to-peer mobile application that connects individuals and companies that need car service to car service providers throughout New York City. The company needed a responsive website to effectively and efficiently promote its mobile app. We provided…

• Responsive web design for mobile
• Search engine optimization (SEO) for visibility
• WordPress CMS for easy site updates

Through partnering with our responsive web design company, iRide Mobile gained more power to promote its real-time peer-to-peer mobile application in New York. The concept of which we're helping iRide Mobile market to NYC riders is a part of a developing ad hoc peer-to-peer engagement trend. How well do you promote your mobile app? [post_title] => Real-time Peer-to-Peer Mobile App Promotion [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => realtime-mobile-app-promotion [to_ping] => [pinged] => [post_modified] => 2016-10-19 14:59:12 [post_modified_gmt] => 2016-10-19 18:59:12 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.inflexioninteractive.com/?post_type=case&p=3848 [menu_order] => 3 [post_type] => case [post_mime_type] => [comment_count] => 0 [filter] => raw )