Aug
18
2013
Listen and Respond to the Voice of the Customer

Listen and Respond to the Voice of the Customer

“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” —Zig Ziglar When your website doesn’t jive with what customers want, you have a problem. It only becomes an opportunity when you know about it. How? Always strive to… Read more »

Aug
01
2013
Better Measure Your Marketing Goals Online

Better Measure Your Marketing Goals Online

How do you measure website traffic goals? By setting up and using the improved Goals tab in Google Analytics, you get relevant insights that matter most to your business. Just as storefront businesses compare how many visitors walked in vs. how many customers checked out, ecommerce businesses must understand behavior. Google Analytics provides the tools… Read more »

The Webby Awards
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
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