With new search algorithm adjustments and smarter, more sophisticated businesses and consumers, marketers will continue to increase spending on inbound marketing in 2014.
Inbound marketing is quality content delivered by email, blog, case study, whitepaper, video, e-book, podcast and social networking to bring businesses and consumers closer together. It’s always been about producing, distributing and analyzing that content as effectively and efficiently as possible. Today, inbound marketing is increasingly critical to businesses needing to stay on top of search, social and website visibility.
In 2014, Inflexion Interactive will continue to emphasize inbound marketing for its capacity to generate traffic, convert visitors into leads and turn leads into sales. We’ll work beyond sales conversions to create personal content that continues to influence visitors.
By leveraging the latest in research and analysis, we can dig deeper to unlock the best ways to position our clients as market influencers in pursuit of results, revenue and brand value.
What are 2014 trends in inbound marketing? What do we focus on at Inflexion Interactive?
Since website design and development is becoming increasingly focused on specific user personas, such as mobile, tablet and desktop users, you must identify how each visitor interacts with your brand. This is a critical first step. Research and analysis, plus IA, UX and content strategy, work together to build the best inbound marketing approach for today’s B2B and B2C companies. It’s hard to stay ahead of the curve without it.
During the creative process, you’ll quickly learn that your website is no longer about building a single solution or grid for everyone to view. This year it’s about designing web pages that meet the expectations and viewing requirements of each user persona. From mobile web presence to mobile-friendly emails, we feel it’s key that you aim to design for specific user personas, whether or not the end result is responsive or a mobile app.
User experience design (UX design) is a key component of inbound marketing, as well. Flat design ensures focused, dynamic and flexible spaces on which to feature targeted content. As we mentioned in last month’s blog post, flat design simplifies messaging and decreases load times, giving you more freedom to effectively and efficiently reach out to mobile users.
Inbound marketing develops better relationships among B2B and B2C companies. That’s why website development focused on inbound marketing incorporates easy-to-use content publication and distribution tools that empower marketing teams to reach out, engage and cultivate lasting business relationships online—from blog posts to emails.
At Inflexion Interactive, we hope to help you transform email, social and other automated practices into dynamic, personalized engagement. Contact us, and let’s talk about how 2014 can be your year to plan a more targeted inbound marketing strategy.