On Thursday, June 18th, the Brand Activation Association (BAA) relaunched their New York chapter and Inflexion Interactive was proud to be a sponsor.
The wine tasting, held at Chelsea Wine Vault in New York, was attended by the best-of-the-best in brand activation marketing from agencies to law firms to brands. Along with networking, there were seven different types of wines from across the world to taste and learn about as well as a raffle for attendees to vy for, with lucky winners from Peanut Butter & Company as well as Burns Entertainment. It was an amazing night.
Overall, we’ve seen a lot of value in joining the BAA. Their webinars, the annual BAASH and REGGIE Awards and attending local events have proven a great opportunity to connect with the best and brightest in the industry. If you’re interested in joining the BAA, you can find out more information here.