DenTek, based in Maryville, Tennessee, has been on the forefront of innovating oral care since 1984. Their wide range of oral care products have provided customers with clean and healthy smiles for over 2 decades.
DenTek approached Inflexion Interactive, a New Jersey-based digital marketing agency, to focus on driving more traffic to their site. Inflexion proposed a comprehensive SEO and email marketing strategy to increase the number of potential customers finding and visiting DenTek’s new responsive website.
In order to deliver results, Inflexion cleansed the email recipients list to ensure those receiving emails were engaged and interested and there were no potentially harmful contacts. Inflexion monitored the data of each send and analyzed success by clicks, opens and bounces. The data collected was leveraged to gain the most insight for future sends.
In addition to email marketing, Inflexion increased visibility and site traffic by implementing a comprehensive SEO strategy. Through both on and off site changes, our team strengthened DenTek’s online presence, leading to a +39.15% improvement in organic search engine traffic.
Inflexion also integrated an e-commerce and online shop aspect to their responsive website.
If you are looking for a multi-pronged approach to reach more potential customers, Inflexion has the experience and expertise to help you grow!