Hunterdon Healthcare is one of the premier centers for healthcare in the United States. Located in the state of New Jersey, this fully modern healthcare network serves 300,000 people per year, whether on an inpatient or outpatient basis. However, the website that served this busy organization was becoming very difficult to navigate and maintain.
As a result, Inflexion Interactive, our enterprise web design agency, was brought in to completely overhaul the website, so that healthcare patients and clients in the state of NJ could quickly locate and access the diverse programs and services available.
When Websites Require A Quick And Efficient Intervention
The website of the Hunterdon Healthcare was antiquated and very hard to navigate. It needed a complete overhaul in order to bring it up to modern standards. We quickly replaced the outdated CMS solution with a modern open-source WordPress Responsive/Adaptive mobile friendly website. We included search engine optimization features to make the site far easier to quickly locate using a modern search engine.
The results of our rebuild were immediate and productive. Users quickly found the new site on the Web. Beyond that, they found the new site far easier to navigate and much easier to use in order to locate the specific information they requested. As a result, visits to the site have increased by a considerable margin. The site is also far easier to locate and use through other methods beside the traditional PC, such as smartphone, tablet, laptop, and other portable devices.
What Was Done To Improve The Website
We immediately took a number of proactive measures to insure that Hunterdon Healthcare’s website was improved and brought up to speed for 21st century standards. These measures included, but were not limited to, the following steps:
- We added mobile compatibility to the site to make it fully accessible on all modern mobile devices.
- We completely revised, overhauled, and updated the site architecture to make for far easier and quicker navigation.
- We fully updated the site to a modern WordPress Content Management solution for ease of maintenance.
- We improved the site to make it more easily reachable on the Web. This included adding prime SEO keywords and phrases to improve its ranking on all major search engines.
A Fully Modern Web Design Makes All The Difference
Updating the Hunterdon Healthcare website was a job for a full service web design agency. WordPress features were installed to bring the site completely up to date. As such, the organization can now reach hundreds of thousands of potential patients and research applicants within the state of New Jersey and beyond.
Inflexion Interactive has helped many health, medical and pharmaceutical clients, in NJ and in the rest of the country, to fully reorganize and update their company websites. By utilizing all of the elements of a fully modern enterprise web design, we can refurbish and modernize your website to make it easily interactive and accessible on the Web. Get in touch to find out how.