Theatre Development Fund (TDF), best known for TKTS Discount Booths at Times Square, is NYC’s only non-profit organization that serves the performing arts community. After the success of launching New Audiences for New York, TDF approached our team for a responsive website redesign. Few donors know how TDF supports NYC theatre. A new mobile-friendly website was needed to he help raise awareness.
•Market research with focus groups
•Easily integrated custom .Net CMS
•Innovative performance search tool
Before and after this website redesign, we sat down with board members, donors and the local theatre community to talk about their concerns and needs. What resulted was a highly-focused website that communicated everything the organization provides and donors were looking for. We also provided an interactive space to lookup performances and discover new or little-known theatregoing opportunities.
Search tool use increased by 49%. Awareness of little-known TDF programs and services increased by 90% among the theatre-going community. Memberships have increased by 3%.
Discover other mobile-inclusive website redesign projects that have raised awareness for the performing arts. Contact us to talk about a website redesign for your community organization.