Kean University is a public institution with campuses in Union and Hillside, NJ. Minutes from Manhattan, Kean University hopes to promote global business programs with unparalleled access to premium internships. The school asked us to not only build a department website, but also help this program appeal through digital marketing to more business school prospects online.
At Inflexion Interactive, we’re higher education marketing experts, helping institutions find new ways to reach out to prospective students. We believe in using the most innovative tactics, channels and trends in responsive web design and digital marketing to deliver colleges and universities straight to their desired audiences.
For this new microsite, our team provided…
•Search engine optimization for visibility
•Display advertising to boost applications
•Web development using Drupal platform
•Mobile-optimized to reach more prospects
A dynamic microsite combined with six months of advertising has converted 23% more NJ applicants than the .edu website. Then we focus paid search on reaching international students. Prospects from around the world have expressed interest.