Simple UX Leads to Increased Conversions

Founded in 2005, Clariness is the leader in clinical trial patient services. In 10 short years, the organization has streamlined their success to become the choice for top biopharmaceutical companies around the world. When Clariness decided they needed a refreshed responsive website they chose Inflexion Interactive to help update their online presence and expand their web visibility to new heights.

After expanding to North America in 2008, European-based Clariness focused on perfecting their company’s mission of accelerating clinical trials in order to bring medical innovations to market faster. By 2014 they had seemingly reached their goal as demand tripled, leaving Clariness with experience in over 800 trials in 42 countries.

While the international healthcare company had become the industry leader in their service, Clariness’ team quickly realized they had neglected their company’s website. Knowing they needed to update their website in order to properly convey their hard-earned reputation, Clariness called upon web design company Inflexion Interactive to design and develop their new website.

There were two primary pain points Clariness wanted to remedy with this web design project. The first was to update the overall look and feel so that their new website would be modern and professional. The second was to build a responsive website that would offer a user-friendly experience on all devices. Knowing these priorities, Inflexion’s team of expert creatives and developers went to work.

Inflexion provided:
Responsive Web Design and Development
On-Site Search Engine Optimization (SEO)
– Content Strategy

The new website, now mobile-friendly, uses an immersive and scrolling homepage experience to attract and retain visitors, all while showcasing the company’s professionalism and reputation.

Clean designs and simple copy are consistent with the fundamental inspiration behind the website that “less is more.” The previous website had been overcrowded, wordy and confusing; the poor user-experience meant multiple lost opportunities. In comparison, the new biopharmaceutical web design utilizes every piece of content strategically to drive conversions. Clariness’ services pages were also simplified for a better experience.

Clariness’ new UX has been so well received the website has seen a 35% increase in conversions since launch.

Simple UX Leads to Increased Conversions Simple UX Leads to Increased Conversions
The Webby Awards

Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.

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