Originally founded back in 1870, Stevens Institute of Technology is a private research university located in the heart of Hoboken, New Jersey. This premier institution overlooks the beautiful Manhattan skyline in NJ. In fact, it was ranked as one of the top higher education institutions for the past five years. While the higher education facility has a lot to offer students already, they were looking for additional funding to help meet their goals.
Exploring the Challenge
Stevens Institute of Technology was launching a Capital Campaign “The Power of Stevens” to achieve their future fundraising goals. They came to Inflexion Interactive to create a powerful website that could summarize and promote their achievements, to personalize donors and to highlight the ways in which their overall efforts were positively going to affect the school.
Since their current website ran on Drupal and their internal team consisted of Web design experts who knew the ins and outs of the program, it made sense for Inflexion to choose the right technology as a scalable solution. We knew that making a difference for the future of their online campaign would lie within the Drupal platform for seamless integration into their existing web strategies.
Our Path to Success
At Inflexion, we unite both UX and design to create a powerful first impression for site mocks, strategy and content from the start. Both teams were excited about the venture and off we went. Some unique ideas brought forth by Inflexion team members were to highlight and personalize donor profiles in a modern way. This would give them ample space to extend the profiles with future articles and stories added throughout their annual campaign.
To create an interactive campaign experience, we chose parallax content presentation for the home page so that each area could flow within the elements of the area prior to-immersing the prospect into a conversation and ultimately engagement leading to potential donations. Our three plane design was above industry standard and it proves to be a success upon arrival to the home page.
Features of the new website include:
• Responsive website for higher education
• Search engine optimization for visibility
• Web development using Drupal platform
As a partner of Acquia, we worked with Acquia Cloud for web hosting, combining the power of Acquia and Drupal, for the high performance that Stevens desired. Acquia Cloud is a type of Web hosting platform that provides everything you need and optimizes websites for maximum quality. Since it is reliable, secure and scalable, it was the ideal solution.
In the end, Stevens Institute of Technology in NJ was given an exceptional and innovative enterprise web design that has a lot of content potential for additional growth. The branding is consistent with their existing websites and allows their in-house team of experts to maintain and enhance the site as needed. We are proud of the success and look forward to many more projects and a long relationship with the Stevens team.