During the holiday-free stretch between July 4th and Labor Day, e-commerce site promoters need to consider Christmas in July. Not for them to have a reason to throw a elf-themed pool party for Northern Hemisphere vacationers. These e-commerce site owners can benefit from preparing for mobile-driven e-commerce sales now. How?
Here are five questions to answer as you prepare for holiday sales…
– What did you learn last year? On the day after Christmas alone, mobile-initiated sales were up by 5% in 2011. This year’s number will be higher. Are you prepared?
– Is your content up-to-date and conversion-focused? No matter what you do to your website design, often it’s the on-page content that loses customer attention.
– Does your website adapt to viewing preferences? Having a responsive website design is key to building the best-possible viewer experiences on the mobile Web.
– How will you market to your online customers this year? Driving traffic back to your website is critical. Will you consider mobile ads or social advertising this year?
– Should you offer product customization to enhance mobile sales? A mobile shopping app may be the way to bring more visitors to your products this Christmas.
If you need to enhance your website this year, please plan ahead.
We’ve blogged about it before, and our entire team at Inflexion Interactive feel that 2012 is a great year to attract and convert mobile shoppers. As more customers join the mobile Web, it’ll be harder to adapt quickly and provide the best shopping experiences. Adapt now, and your online business will continue to thrive on an ever-changing Web.
How will you prepare your e-commerce website for a busy holiday season? Contact us.