In today’s world, getting your brand awareness up is about more than being a digital marketer; it’s about being a marketer in a digital world. At Inflexion, we’re just that. We look at content and creative through a digital lens and think about how to best create, repurpose and distribute it through digital channels and devices—but it doesn’t stop there.
Digitally optimizing brand and campaign elements ensures that everything from your website to copy and images are all looked at from a digital/cross-channel approach – particularly when it is being pushed through channels such as print, video, outdoor, etc. Clarity, cohesiveness and consistency are critical for digital optimization and your overall campaign.
It’s important to remember that as we grow evermore connected digital is king. As you grow your digital presence and develop your content, creative and even packaging, there are some things to always keep in mind:
- Access Points
According to Pew Research, more than 63 percent of people accessing the Internet are doing it from their mobile devices. That means focusing on your website isn’t enough. If you’re not optimizing for mobile, you’re missing out on reaching a huge segment of the market. Planning upfront for creative that will be displayed online, on tablets and on mobile devices will get your campaign off to the right start.
- The Ever-Changing Digitalscape
As the Internet becomes a more seamless part of our lives, it’s important to stay on top of trends so that your digital marketing is as effective as possible. Pew Research predicts that in 2015, Internet access will become “‘like electricity’ — less visible, yet more deeply embedded in people’s lives.”
How you interact with your consumers in the digital space is also different than traditional advertising. Brands have the opportunity to loosen up, be authentic, be funny—be human. Once you reach your customer, how will you keep them coming back and engaging with you?
The best part about digital optimization is that it gives you the opportunity to reach and interact with your audience in ways that you never could with traditional marketing. Consumers are spending more and more time online and that’s where they are consuming their media; this is where you want your brand to be. You want your content shared, liked, favored and commented on.
So get your content out there. Be creative. Be authentic. Be optimized.