Have you heard about Facebook Timeline? It’s a showcase of all your experiences, posts and interactions on Facebook. It’s who you enjoy following. It’s what you’re listening to in music. It’s your family photos and your celebrations. It may include reflections of your views on politics, religious debate or whatever else you talk about.
Facebook Timeline will offer a more integrated way to view profile activity on Facebook. Instead of a list of status updates, it displays a mashup of experiences. From a personal perspective, it aims to connect friends and family experiences through multimedia profiles. From a marketing perspective, it can bring people closer to your online brand.
As you view profiles as you might view journal entries, imagine how powerful it would be to see your branded content on these pages, earmarking authentic brand experiences where your friends, family members or even customers interacted with you and your business in such a way that it became an integrated part of their lives on Facebook.
That’s the power of Facebook Timeline. We’re exploring how this new way of interacting—a feature rumored to launch in the near future—will change how we market online.
Everyone knows the power of social media. With more than 200 million Tweets per day and nearly half of the 800 million Facebook users logging on each day, it’s clear that your target audience is most likely online right now. How are you going to engage them?
More importantly, how are you going to bring them closer to your business in a way that makes a lasting impression on their social networking activities? Start a conversation.
Where a website provides the handshake in the sales cycle, social media offers the platform to start and continue bold, breakthrough conversations with your customers. The catch is finding something bold to talk about that does, indeed, break through.
What will be among the common ways to be a part of someone’s Facebook Timeline? Sponsored stories. Sponsored stories are posts that tell friends and family how that user has interacted with your brand. These word-of-mouth activities are user-generated, meaning they’re free of sales pitches and marketing speak. Here are the details. To see Facebook Timeline in action, watch the demo at Facebook.com/about/timeline.
Before Facebook Timeline launches, think about ways you can create those special moments where customers interact with your brand. Whether your business becomes a part of a socially responsible movement or you set out to adapt your products and services to real-time customer input, there’s never been a better time to engage online.
Discuss how to produce socially relevant branded content that shows up in Facebook Timelines for years to come. Talk to Inflexion Interactive about your social business.
