Mothers’ Day is May 13 so it seems appropriate that we take a look at how moms interact with the Internet and their mobile devices…
According to an April 2010 study, women account for 67% of unique online visitors to the Myxer mobile platform. Women tend to download 17% more mobile content than do men.
Why? We have a general idea. Women have always been champion consumers. The ability to accessorize their mobile devices with brand-focused product customization tools, time-saving apps and instant access to timely advice in blogs, in videos and in Tweets reflects a classic predisposition to research ways to shop, bargain and buy.
When it comes to digital moms, though, they may be less likely to interact on social media because, let’s face it, they’re busy. Those who do, according to Forrester, are more likely to interact with brands of the products they have an opinion about or use.
Moms are usually the household decision makers when it comes to preferred brands, products and services. They reach for familiar brands, whether they’re on store shelves or on mobile eCommerce apps. They do this more often than not for the entire family.
Want some ideas on how to target mobile moms? Probably the simplest way is to set up a sub group of your current paid search campaign and purchase mobile-only keywords on Google. In addition, did you know half of all Facebook users access the social network via a mobile device? Another intriguing option is Facebook’s new mobile ads which combine two things digital moms love: mobile and social media.
It is up to us as digital marketers to recognize this highly influential niche audience. We must learn how to reach out to them through our mobile websites. On social media, we must find ways to consistently respond to praise, feedback, reviews and concerns.
Essentially, we need to be good to our mothers. Whether our appreciation stems from our mom-friendly mobile content or from our hearts, it’s time to show some gratitude.
Gift Ideas for Mom: (hint, hint)
Chocomize.com – Chocolate
HometownFavorties.com – Candy
CraftFoxes.com – Crafting
EKSuccessBrands.com – Scrapbooking