Inflexion announces its new strategic partnership with the digital branding consultancy Davis & Partners Worldwide to cross-market and share services and resources.
The two companies combine Inflexion’s strengths in web design and development, mobile, media planning, buying and measurement with D&P’s award-winning creative expertise in digital, broadcast and print advertising, PR, software development and private equity. Globally the partnership will extend geographic reach with D&P’s global network of allied offices including the recently launched B21 Social Marketing agency in Sao Paulo.
“We’re excited about the combined talent and resources now available to Inflexion’s clients as a result of these two great organizations working closely together,” said Scott Delea, Chief Executive Officer of Inflexion. “Jamison Davis and his partners have built a world-class digital agency network in D&P and their work is beautiful, memorable and powerful.”
“Inflexion is a veritable powerhouse of resources that extend and enhance what we do,” said D&P managing partner Jamison Davis. “Since our inception, D&P has focused more on the conceptual and creative expression of brands in the digital space and most recently social and mobile marketing. Our partnership with Inflexion adds highly sophisticated tools and technologies that give our programs even more reach and depth, greater accountability.”
Both Inflexion and Davis & Partners belong to a new breed of marketing communications companies that are called “cloud agencies” or virtual agency networks (VANs) comprised of a hub company and allied spoke companies located in many different locations tied together via technology sharing talent and resources.
Davis & Partners (www.davisandpartners.net) was founded in 2004 by Jamison Davis who got his start in interactive as creative director of the first global digital agency network Modem Media (now Publicis Modem) Following Modem Media’s successful IPO, Davis founded Life Ventures which spun off the affiliate commerce company Lemonade (voted the #1 site on the Internet by Time magazine in 2007) and changed its name to Davis & Partners. Today D&P serves a global roster of clients including Philips, Rio Tinto, Darrell Lea, Wissotzky Tea, Forever Young, Alberto Culver, Foundation, AMAzon water, Nestle and Rock Mafia.
Inflexion was founded by Delea in 2009 after a long and successful career in managing large digital marketing programs for global brands such as Kaplan Education, Wynn Resorts, Sotheby’s International Realty, Novartis, The Mayo Clinic and Sony at leading digital agencies Zeta Interactive, Adverb Media/Digital Grit, where he served as president. Under Delea’s leadership, the Inflexion Network has grown to over 150 employees, spanning 12 partner companies located primarily in the US.
