Janelle Aslam is Product Manager of the only FDA-approved analgesic pain patch SALONPAS®, a line of over-the-counter (OTC) personal care products manufactured by Hisamitsu Pharmaceutical Co., Inc. of Tosu City, Japan. Janelle has spent the last decade managing top-selling products within the beauty and personal care vertical. We asked Janelle some questions about marketing beauty… Read more »
Web design and development trends have changed drastically in the past few years. Website designers have embraced responsive interface design. Web developers have used open-source platforms to create endless functionality capabilities on the Web. What’s in store for 2014? Speeding up page loads or app access is key. Whether users point to your business from laptops… Read more »
“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” —Zig Ziglar When your website doesn’t jive with what customers want, you have a problem. It only becomes an opportunity when you know about it. How? Always strive to… Read more »
How do you measure website traffic goals? By setting up and using the improved Goals tab in Google Analytics, you get relevant insights that matter most to your business. Just as storefront businesses compare how many visitors walked in vs. how many customers checked out, ecommerce businesses must understand behavior. Google Analytics provides the tools… Read more »
Web, mobile and TV have intersected many times throughout the past fifteen years. From Gateway’s behemoth PC-TV of 1998 to mobile apps that help TV show watchers manage second-screen viewing. Some TVs are YouTube- and Netflix-ready. Others, such as Samsung’s SmartTV, let viewers make Skype calls and search the Web. In the near future, Google… Read more »
“Ecommerce brought the store to the Web, and mobile brings the Web to the store.” —Gibu Thomas, Senior Vice President of Mobile and Digital, Walmart Mobile Commerce Awards recently awarded Walmart as Mobile Retailer of the Year for its work streamlining a complete mobile shopping experience. This includes the Store Mode mobile app, an… Read more »
At Inflexion Interactive, we love to run. Scott, Vince, Susi and the rest of the team enjoy runs along Hudson River Waterfront Walkway or around JFK Field. Vince even ran The ING New York City Marathon back in 2009. All of us are known to keep track of speed, distance and heart rate by using… Read more »
HOBOKEN,NJ — May 2, 2013—The 17th Annual Webby Awards recognizes Inflexion Interactive alongside BostonGlobe.com and JetBlue.com as an Official Honoree Visual Design-Function for their groundbreaking work designing and developing the DAngelicoGuitars.com website. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and… Read more »
Responsive web design and development gives your business one website that displays effectively on all desktops and mobile devices. Whether your visitors browse from smartphones, tablets, laptops or e-readers, responsive website design ensures an optimal web browsing experience. With the rapid rise in mobile browsing during 2012, clients approached us to redesign their websites into… Read more »
The rise in a preference for mobile web browsing has pushed for creative innovations in website development. Responsive solutions and adaptive applications are changing the way we interact with each other. An emphasis on content first, greater opportunities for simplicity and user-centered design are all challenging us to find and use the right approach, but… Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
