The right words sell. The best pictures are worth a thousand words. Truthful videos capture the essence of your brand. The best multimedia content won’t work, though, if no one is able to experience it. Content may be king (or queen), but it can be a royal pain in the butt if you don’t make… Read more »
Responsive web design and development creates user interfaces that respond to various computing environments, such as desktop screens, tablet platforms and mobile browsers. Adaptive website design and development creates user interfaces that adapt to fit specific screen sizes, software platforms and mobile Internet browsers. While responsive websites use client-side innovation, meaning the browser determines how… Read more »
Unlike the newer solution of responsive web development, adaptive web design has been used throughout the past decade. What is it? Why is it important to my website? Adaptive web design is about creating interfaces that meet the visitor’s device-, platform- or resolution-dependent environment. According to developer and Adaptive Web Design author Aaron Gustafson, “Adaptive… Read more »
Responsive websites respond well to a multitude of devices, platforms and screens. Responsive web design and development is a technique that builds a web system that adjusts well for any environment, based on the device, the platform and the screen size. “Today, anything that’s fixed and unresponsive isn’t web design, it’s something else. If you… Read more »
If you are thinking about Mobile Marketing and are ready to get serious, this is a don’t miss webinar. Learn more about “Why Mobile and How To Get Started” including Latest Mobile Usage How to avoid Mobile assumptions Mobile Development Options, a crawl, walk, run approach You can download a PDF of the webinar here,… Read more »
Holiday shoppers will spend $54.5 billion online. That’s an increase of 16.8 percent from 2011(Source: eMarketer). As an online retailer, it’s critical that you know what your potential customers are looking for and how often they look for it. You’ll also want to see precisely when there’s a spike in search volume for your particular… Read more »
How do you qualify the quality of visits to your site? Are your site visitors satisfied and what metrics should we be looking at to measure success? While the number of visits to your site is a key metric, you can’t watch that metric alone. Instead, you need to consider the quality of each visit… Read more »
Luxury. The word itself conjures images of a special world, a place a lot of people strive for but very few can actually attain. When implementing digital marketing campaigns high-end brands need to keep this in mind. A huge part of their lure is that their products are what average people desire or covet but… Read more »
Groupon (GRPN) was a trailblazer in the daily online deals marketplace, presenting discounted local offers to a database of opt-in subscribers. Its initial success was so triumphant, other companies, such as SocialBuy, Travelzoo, DealOn, Google Offers and LivingSocial quickly scrambled to create their own local-deal-sharing success online. It seemed like a solid venture pre-IPO, but… Read more »
In the last post, I shared that 9 percent of consumers shop via sites on tablet computers. While this is a small number for now, tablets are worthy of consideration. CNET’s Don Reisinger debates whether or not tablets will eventually replace laptops. Almost half of consumers surveyed by Poll Position feel tablets will replace laptops…. Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
