Throughout the last two years, I’ve blogged, emailed and discussed the rapid rise in mobile activity among handheld users, and I’d like to share the latest numbers with you. The big headline this year, first shared by Microsoft Tag and Danyl Bosomworth, cites mobile Web access will surpass desktop Web access by 2014. Mobiles already… Read more »
Who will most influence tomorrow’s consumer buying trends? Today’s college students. As college freshman head to class this month, think about what they’ll want to buy this month, next year or a decade from now? Whether you choose to co-sign your kid’s first credit card or not, s/he’ll make buying decisions that’ll influence the future… Read more »
From March 2011 to March 2012, email opens on mobile devices increased by 82.4 percent. It’s expected to surpass both desktop and webmail views later this year. If you don’t plan for mobile email, you’ll miss a growing opportunity to reach your subscribers. Mobile isn’t just the future of the Web. It’s the future of… Read more »
During the holiday-free stretch between July 4th and Labor Day, e-commerce site promoters need to consider Christmas in July. Not for them to have a reason to throw a elf-themed pool party for Northern Hemisphere vacationers. These e-commerce site owners can benefit from preparing for mobile-driven e-commerce sales now. How? Here are five questions to… Read more »
Our website design and development team at Inflexion Interactive celebrate two redesigned site launches this month: Tommy-Guns.ca and CancerGeneticsItalia.com. Tommy Gun’s Original Barbershop offers a new grooming experience for men. The website reflects the brand’s stylish approach to quick, 5-star barber services. The Alberta-based business attracts men who want a better barbershop for a stylish… Read more »
The best way to kickoff website designs doesn’t start with mockups. It begins with content. Plan for targeted content, and you’ll produce a targeted website design. Website designers often use placeholder text to create a wireframe and design the first few pages of a website. While they begin to build an aesthetically-pleasing website layout, they… Read more »
It’s almost time for summer vacations. Whether your travelers enjoy a staycation or a far-off adventure, many budget-conscious vacationers go online to book a travel deal. A large group of travelers use their smartphones to seek and book travel deals online. Beyond handy travel apps, such as TripAdvisor for mobile or tablet PCs, WorldMate and… Read more »
Dads treasure two types of Father’s Day gifts: those their kids make and those they really want. Making a #1 Dad mug is easy. Go to a DIY-ceramics shop. Find a mug, paint it, fire it and wrap it up. But how do you market to the growing number of tech-savvy dads that are beginning… Read more »
Let’s celebrate the launch of New Audiences for New York’s new website this month. Presented by Theatre Development Fund (TDF), the non-profit charity that promotes the performing arts in NYC, New Audiences for New York is the latest initiative to encourage theatergoing by under-represented theatre audiences both on and off Broadway. Our website designer provided… Read more »
Inflexion announces its new strategic partnership with the digital branding consultancy Davis & Partners Worldwide to cross-market and share services and resources. The two companies combine Inflexion’s strengths in web design and development, mobile, media planning, buying and measurement with D&P’s award-winning creative expertise in digital, broadcast and print advertising, PR, software development and private… Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
