Facebook and Twitter are ranked by consumers as carrying a lower impact (11% and 6% respectively) on influencing purchase, but are highly regarded (94% and 89% impact) as resources that enhance one’s personal relationship with a brand. These differences illuminate one of the key findings from a recent CRM Metrix study of 18 touchpoints: that different media… Read more »
How do you deal with your customers? This isn’t a question of how well you reach out to your brand or whether or not you have good rapport. While both are key, we want to know how you wheel-and-deal with your market. Since the advent of mobile-based bargaining, everyone wants to check-in to get a… Read more »
On July 12th, 2011 Inflexion Interactive was a proud sponsor of the 7th annual Party With Purpose 5K, Kids Fun Run and after party. The weather was hot and so was the competition as over 1,700 runners from throughout the New York metropolitan area descended upon Hoboken New Jersey’s majestic waterfront for what has now… Read more »
Mobile marketing is changing the way the healthcare and pharmaceutical industry communicates with both its network of doctors and consumers). During direct-to-consumer communication, patients not only need to be educated on preventative measures and treatment options, they need information presented in a convenient and easily digestible way. That’s why Pri-Med shares “knowledge that touches patients”… Read more »
Even though your boss may have ‘like’-vision, take a moment to think about what worked before the Facebook era to determine if other vehicles are perhaps playing a ‘behind the scenes’ supporting role to Facebook brand successes. I am going to jump onto the Facebook bandwagon to bring you what I have learned so far… Read more »
As media, technology and society change, advertising and marketing agencies have tried to reinvent themselves to better serve their clients. It’s an age-old practice; however, it is no longer working. In what Forrester Research, Inc. describes as an Adaptive Marketing era, marketers will choose partners that are agile and adaptable. How we respond to change…… Read more »
Turn your display ad into an engaging selling tool. Reach out to customers even when no salesperson is there. Complete transactions faster. How? All easily done with the interactivity of today’s mobile phones, thanks to the power of near-field communication. Near-field communication (NFC) is a close-range and high-frequency wireless signal that enables data exchange between… Read more »
HTML 5 improves the way web developers utilize web technologies that let you do more online. In this blog post, let’s cover a few applications that boost the power of HTML 5… Graphics. Using SVG, HTML 5 offers a way to make graphics an intrinsic part of the web without using complex coding trickery. Choosing… Read more »
Earth Day is a day that is intended to inspire awareness and appreciation for the Earth’s natural environment. What better way to recognize the importance of this day (now recognized in 172 countires worldwide) then to sponsor your own community clean up! On April 22nd, we here at Inflexion Interactive did just that, and with help of other like-minded… Read more »
Well Blog posts are really stories and this post is about the best story sometimes never told by branded businesses. I work with a lot of clients and prospective clients who are new to the world of Brand Licensing and very often I see Brand owners going out to shop their Brands to prospective business… Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
