Sony, Target and now the U.S. government. On Thursday, June 4th, the U.S. government announced that nearly every federal agency had been hacked by China over the course of several months. More than 4 million federal employees’ sensitive information is said to have been compromised. The most recent data breach has left many webmaster and… Read more »
Impressions and visibility are all well and good, but at the end of the day what really counts is how much money your digital marketing efforts bring in. Digital and online outlets have completely changed the marketing game by giving control to consumers. They can not only choose what they tune in to, but when… Read more »
Move over Millennials. There’s a new generation in town and they’re consuming content and media in very different ways from their predecessors. If you thought you could just apply all your Millennial knowledge to connect and engage with Gen Z, you’re sorely mistaken. Born between 1994 and 2009, Gen Z is now coming into purchasing… Read more »
Welcome to InflexTech! The first in our many part technology review series. In this installment we tackle one of the biggest rivalries in the social media world today: Meerkat vs. Periscope. Did you miss the big splash both made earlier this year? No worries! We’re here to tell you about the two, what’s the same,… Read more »
Meet Joe G. He believes every failure is only a step closer to success. Which is why he helps companies do great things as Inflexion’s Sales Executive. See what he has to say about Inflexion’s “for the team” mentality and what helps him unwind at the end of the day… Do you have a mantra you live by?… Read more »
Meet Eric. He believes the sky’s the limit. Literally. He’s also a pretty awesome Digital Coordinator. What does this adrenaline junkie, glass-half-full kind of guy have to say about life and working at Inflexion? Read on… What are some values of Inflexion that matter to you? How do these affect the work you do? I… Read more »
That’s a wrap! We had a GREAT time in Chicago last week at the 2015 BAASH Conference and REGGIE Awards Gala. Not only did we meet some amazing people and become inspired by all the speakers and REGGIE finalists, we came back to Hoboken better marketers. Here are some of the highlights from the Inflexion… Read more »
At Inflexion Interactive we’re always recognizing greatness, so of course we had to give a shout out to the finalists of the 2015 REGGIE Awards Gala. For those of you who don’t know, the REGGIE Awards are one of the premier industry awards recognizing the cream of the crop in Brand Activation marketing. Organized by the BAA… Read more »
Beginning April 21, Google will implement a change into the SERP algorithm that will now consider whether a website is “mobile-friendly” or not. At SMX Munich, Google’s Zineb Ait Bahajji was quoted saying that the new mobile-friendly algorithm will have a greater impact for Google search results than the Google Panda or Google Penguin updates… Read more »
No doubt there are a lot of marketing technologies out there. Just take a look at the chart laid out by chiefmartech.com for the 2015 MarTech Conference in San Francisco. If that doesn’t make your head spin then we don’t know what will. It is impossible to keep up as a marketer in a digital… Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
