Two weeks ago I got a call from Scott Delea, fearless leader of Inflexion Interactive, “Stop by for a meeting tomorrow at 8 a.m. We’re launching a campaign in two weeks and I think you could help.” Launching a major campaign in two weeks? It seemed like a whole lot of insanity, but hey, I’m… Read more »
We’re excited to share all the reasons we think Inflexion is great, but we’re also stoked to take a look at what other companies are doing that make them great. (And we also want to talk to you about how we can work together to make your brand great…but that’s a conversation for Joe and… Read more »
With smarter, more discerning businesses and business customers and more sophisticated search engine algorithms, 32% of marketers say they will increase spending by an average of 6% on content-focused B2B marketing in 2014 (Forrester Research and BMA). B2B marketing is focused on quality content delivered by email, blog, case study, white paper, video, e-book, podcast and… Read more »
HOBOKEN, NJ, USA — Tuesday, June 2, 2014 — The 18th Annual Webby Awards recognizes Inflexion Interactive as an Official Webby Awards Honoree in the Web-Associations category for website design of Theatre Development Fund (TDF), a non-profit corporation dedicated to assisting the theatre industry in NYC, widely recognized by its red-and-white TKTS ticket booths in Time Square. This is… Read more »
Your website may be nixing your ability to segment, nurture and convert leads. More than 70% of B2B site visitors seek content to research or to solve a problem, rather than making a decision to purchase or partner up (HubSpot Academy). Less than 18% of B2B web page visitors are ready to buy. Examine your… Read more »
Wearable health technology empowers patients to take better care of themselves. It helps caregivers diagnose and monitor medical conditions. It assists in remote procedures. It helps patients manage pain. Plus it makes personal fitness, perhaps, a little more fun. What does wearable health technology mean to your health business’ capacity to provide care, 24-7. It… Read more »
How has handheld technology multiplied the ways in which you connect within your institution? Coordinator of networks and security Damian Doyle examines how many devices are connected inside UMBC’s library’s main study room. There are 120 people in the room with more than 300 active connections. 70% of downloaded content is video. Many students use… Read more »
Beyond the rollout of the Affordable Care Act are newly empowered consumers ready to access health advice and book medical services online, but are you ready for smartphones and tablets? You’re responsible for executing healthcare marketing strategy. You’ve heard a lot of buzz about responsive web design and development and adopting a mobile-first strategy, but… Read more »
Higher education is a big decision for most people, but one-third of prospective students aren’t finding enough information online to make the best enrolment choices. Higher education marketing that connects one-on-one early on with relevant information wins more applicants. It’s more difficult than ever for higher education marketing (HEM) departments to keep their colleges and… Read more »
Inflexion Interactive is the digital marketing agency tabbed to introduce Berentzen’s new products and increase brand awareness to the USA. Inflexion Interactive has been selected as the creative and digital marketing agency of record for U.S. division of The Berentzen AG Group, a leading maker of premium alcoholic beverages, founded in 1758 with headquarters in… Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
