How well do paid ads perform? How do these ads complement organic search results?
When we talk about cultivating the right mix of activities for search engine marketing, we aim to strike a balance between paid search advertising and searchable content. Paid search and organic search are two critical activities that yield search engine visibility. How do we analyze paid advertising and organic search results? There’s a new way.
Google AdWords Dimensions Tab now has a fully-integrated Paid and Organic Report.
This is one of our top Google AdWords features for 2013. This comprehensive report can show you paid advertising opportunities in organic search results. It helps you identify the best high-value keyword phrases from either dataset. Best of all, this new report uses a single interface to deliver a very thorough Google AdWords analysis.
Why is it so important to track paid ads and organic search together? When these two elements of search engine marketing are integrated, click-through-responses increase.
How do you get this report? Simply sync your AdWords and Webmaster Tools accounts.
The biggest opportunity that this new feature and report offers your business is this: your paid click-through-rates can climb when both paid advertising and organic search are considered carefully, optimized together and monitored side by side.
At Inflexion Interactive, we build brand recognition through organic search results, often by publishing regular content. We leverage brand recognition to help improve paid advertising performance. For example: as your customers continue to read about you, they’re more likely to click on your ad, print out your digital coupon and use it.
When considering a digital marketing company to help you integrate paid advertising and organic search, make sure your solutions provider handles both PPC and SEO.
Inflexion Interactive has integrated search engine marketing solutions. Contact us.
