Scott Delea and Vincent Mazza will see you at SXSW Interactive Festival March 7-11.
The 21st annual SXSW Interactive Festival is an incubator of cutting-edge technologies and digital modernization. It’s a five-day conference that includes presentations and panels from the brightest minds in emerging technology. It’s the place to preview tomorrow’s technology, today.
The Inflexion Interactive team is especially keen on discussing realtime engagement strategy…
Building Relationships through Realtime Relevance is presented by Jon-Paul Jacques of Blue Hive and Lizz Linabury, Scott Mills and Stuart O’Neil of Team Detroit. They’ll initiate a talk that explores how businesses create individual moments of contact that build lasting impact for a brand. Before publishing content that’s relevant to each customer’s brand experience, you must first understand what motivates your market. Realtime connection is very important to us.
OMMA: Should Brands Be Part of the Realtime Conversation? This talk is led by Dell VP Marketing North America Bryan Jones. The panel explores how major brands have made big realtime mistakes. Brands that struggle to fit in have ample opportunities to become more human and interesting. Exploring the challenges of these new direct-to-consumer channels is critical to helping our own team at Inflexion Interactive do more for the global brands we serve.
Digital Disruption: The Next Wave of Innovation is a presentation by Forrester Research VP Principal Analyst and author James McQuivey. He will start a discussion of how consumers are becoming increasingly empowered to post, share and comment. As consumers grow familiar with handheld devices and direct-to-brand channels, we’ll explore whether or not big brands are ready to join in the conversations. As he warns to struggling brands, “Disrupt or be disrupted.”
Other interesting conversations for our company include the following: OMMA: Do Brands Fit in with Wearable Computing?; The Secret Sauce of Real Time Storytelling; and Tech Is Finally Disrupting Healthcare and Investing. Our content strategist and copywriter hopes we’ll also have time for SXSW Meditation. Maybe we’ll even have a minute to hear Austin band Mirror Travel.
Scott, Vince and the entire Inflexion Interactive team aims to talk with our industry’s best and brightest thinkers to bring tips, tools and technologies for realtime conversation back to help support the unique challenges and opportunities your business faces in 2014 and beyond.
Before we go, let’s talk about current opportunities for realtime engagement with your brand.
