Why Doesn’t Your Boss Want to Update Your Website?
Why don’t people do lots of things?
Just like saying you’re too tired to go to the gym, many businesses make up plenty of excuses as to why they can’t update to a new website.
Bureaucracy, money, time, resources, the list is endless. But just like how making excuses not to go to the gym hurts you in the long run, so does avoiding updating your website.
Websites need to be updated at the very least every few years. Updating a website costs money and takes up time and resources, but it’s a necessary process if you want your brand to not just sustain, but grow.
We have laid out 3 of the top excuses your boss is likely to say when it’s time to finally update their website. Find out how to combat these objections and get your organization a website that will blow your customers (and boss) away.
Excuse #1: “We don’t have the money.”
Ah, the universal excuse.
Heard in every industry from every corner of the world, “I don’t have the money” (and it’s various other forms) is probably an excuse your boss, or even yourself, have muttered more than once.
Even if you understand the value of a modern, responsive website, your boss may not and as a result, you don’t have the budget to build that robust digital experience you’ve been dreaming of.
If your boss is keeping the purse strings tight, you need to prove the value and ROI of a new website.
Yes, websites are expensive, but they’re an investment. We hate to use a cliche but… you have to spend money to make money. Even if you’re the leader within your industry, if your website is outdated, at least 75% of visitors will think your company, product and/or brand are as well.
If your boss is saying a new website is out of the question because of budget constraints, come back at him or her one of these responses. Of course, with any of these rebuttals, you will need reasons and data to follow up your statement.
“The website can make us money from product and service sales.”
“Websites can make us money from new lead generation.”
“Unfriendly website appearance and usability may drive away potential & existing customers.”
Excuse #2: “We don’t have the time.”
Why are there only 24 hours in a day when it seems like you need so many more?
Running a company or department is time consuming enough, let alone when you add a project such as a website redesign to the mix. If your company is doing well, your boss may not see the value in taking resources away from the business to invest in a new site. But if they want to continue to see growth, companies need to adapt and innovate with the changing world.
Think about it. Your organization is constantly finding ways to offer your customers better products or services. You might even have a whole team dedicated to innovation. Why shouldn’t the same attention be given to your digital presence where most customers will go to learn more about your business.
If your boss is saying no because of limited time and resources, come back at him or her with one of these responses.
“We can bring in an outside agency. I have already reached out to___ and they can help us by offering __.”
“Updating our website will allow us to implement new tools and technologies that will free up internal staff and resources and triage sales and marketing outreach.”
Excuse #3: “Our current website is just fine.”
If this is your boss’s excuse your job is to convince him or her that your organization’s outdated website isn’t performing to the level it could be.
A modern website is your company’s most valuable employee. It is there 24 hours a day, 7 days a week, representing your brand. If 75% of people judge the credibility of a business based on their website, do you really want an ugly, difficult-to-use site representing you?
Failing to stay up-to-date with trends and technologies doesn’t just fail to properly convey your company’s image and capabilities, but sucks money right out of your pocket.
New tools, strategies, trends and technologies are released every day that help your website bring in money. That is if you keep your website modern and updated.
So if your boss thinks the site you have is working just fine, give him or her these rebuttals.
“Other businesses in our industry use their websites for___.” Do some research; how are they different and how can you utilize their tactics for your business?
“Our website doesn’t work well on mobile and __% of our visitors are coming in on mobile devices.”
“Updating our website will improve SEO, which will allow more people to find our website and company.”
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