Dec
05
2013
Exploring Opportunities for Better Engagement Using Realtime Peer-to-Peer Mobile Applications

Exploring Opportunities for Better Engagement Using Realtime Peer-to-Peer Mobile Applications

Throughout the past few years, realtime peer-to-peer (RTP2P) apps were made for online chat (Blue Chat), gaming, file sharing (Bit Torrent) and social networking. Today, some emerging businesses have begun to explore app-powered peer-to-peer engagement. RTP2P mobile apps bring people together. Your target audience can now play cross-OS games. They can share their contest-entry photos… Read more »

Jun
27
2013
Mobile App Considerations for Retailers

Mobile App Considerations for Retailers

“Ecommerce brought the store to the Web, and mobile brings the Web to the store.”        —Gibu Thomas, Senior Vice President of Mobile and Digital, Walmart Mobile Commerce Awards recently awarded Walmart as Mobile Retailer of the Year for its work streamlining a complete mobile shopping experience. This includes the Store Mode mobile app, an… Read more »

Jun
25
2012
Bring Them Closer When They Want to Get Away

Bring Them Closer When They Want to Get Away

It’s almost time for summer vacations. Whether your travelers enjoy a staycation or a far-off adventure, many budget-conscious vacationers go online to book a travel deal. A large group of travelers use their smartphones to seek and book travel deals online. Beyond handy travel apps, such as TripAdvisor for mobile or tablet PCs, WorldMate and… Read more »

May
16
2012
Matt Hampton on Why Mobile First Is Best

Matt Hampton on Why Mobile First Is Best

Mobile experiences for apps, websites and communities are usually built after the PC-console version is planned, designed and coded. Inflexion Interactive’s Matt Hampton, like many others who have studied the quick rise in mobile communication device sales, believes these experiences should be created for mobile first. We agree. Here’s why… Mobile communication device sales continue… Read more »

Feb
13
2012
Checklist for Better Mobile App Development

Checklist for Better Mobile App Development

When you have a stellar idea for a mobile app or your company can’t wait to sell it in the App Store, chances are you may miss something incredibly important: the process. Mobile app development requires an adherence to a well-defined process. The process itself may not be the same for everyone, but it’s key… Read more »

Oct
12
2011
Our Top Five Mobile Health Apps

Our Top Five Mobile Health Apps

Pharmaceutical marketers have started to produce mobile applications. This is in response to an onslaught of health-related apps for smartphones. “So many different health apps are popping up,” says Joseph Kim, MD, MPH, VP of Medical Affairs and Technology at Medical Communications Media, Inc., originally reported by John Mack, “PharmaGuy,” on Pharma Marketing News. “How… Read more »

The Webby Awards
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
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