Impressions and visibility are all well and good, but at the end of the day what really counts is how much money your digital marketing efforts bring in. Digital and online outlets have completely changed the marketing game by giving control to consumers. They can not only choose what they tune in to, but when… Read more »
With smarter, more discerning businesses and business customers and more sophisticated search engine algorithms, 32% of marketers say they will increase spending by an average of 6% on content-focused B2B marketing in 2014 (Forrester Research and BMA). B2B marketing is focused on quality content delivered by email, blog, case study, white paper, video, e-book, podcast and… Read more »
Business marketers know the power of web and mobile presence, but many struggle to find ways to reach a greater audience with clear, precise and relevant conversation-worthy content. Besides having a range of direct-to-consumer channels of which to raise brand awareness, these marketers need better techniques and technologies for simplified direct communication. Since content creation… Read more »
The right words sell. The best pictures are worth a thousand words. Truthful videos capture the essence of your brand. The best multimedia content won’t work, though, if no one is able to experience it. Content may be king (or queen), but it can be a royal pain in the butt if you don’t make… Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
