Throughout the past decade, higher education has seen itself through major change and uncertainty. Unstable economics, new technologies and emerging areas of studies and work have all led to a shift in the way society and prospective students view higher education. More than ever students and parents are placing an emphasis on the ROI of… Read more »
77% of patients use search engines to research healthcare. 32% of patients use TV. 20% of patients use magazines. 18% use newspapers. Where do you spend your marketing dollars? Companies allot 25% of their marketing budget for digital activities, up 9% since 2012 (Source: Gartner). During 2013, $1.18 billion healthcare and pharmaceutical companies spent on… Read more »
Remember giving back as a kid? Chances are you held a bake sale or a car wash with friends to raise money. In order to make sure you had a decent turnout, you made homemade signs and rode your bike around the neighborhood, plastering them to every telephone pole you passed. You’d hand out flyers… Read more »
Let’s just say this isn’t your parents’ dial up. The world wide web is a little over 25 years old. In that time over 3 BILLION people have gained access to the internet (that’s roughly 50% of the world’s population) and the numbers keep growing at insane rates. In 2014 alone half a billion (yes, BILLION)… Read more »
Last Wednesday, Kelly Rainey, one of our Account Managers, had an opportunity to spend a few hours at Salesforce World Tour’s NYC stop at the Javits Center and learn about the latest in the world of sales and marketing technology. “The landscape is huge,” Kelly commented. “There really is a solution for every business or… Read more »
According to Adweek, Gen Z is the “curation generation.” Perfecting your social media strategy is critical when it comes to connecting with them, but it’s not easy. Each social network is used differently for different reasons. As marketers, we need to not only talk the talk, so to say, but walk the walk, to be… Read more »
Impressions and visibility are all well and good, but at the end of the day what really counts is how much money your digital marketing efforts bring in. Digital and online outlets have completely changed the marketing game by giving control to consumers. They can not only choose what they tune in to, but when… Read more »
Move over Millennials. There’s a new generation in town and they’re consuming content and media in very different ways from their predecessors. If you thought you could just apply all your Millennial knowledge to connect and engage with Gen Z, you’re sorely mistaken. Born between 1994 and 2009, Gen Z is now coming into purchasing… Read more »
With the relatively recent explosion of social and mobile tools, digital marketing has passed its adolescent stage and is moving into adulthood. Barely existent 15 years ago, the field of digital marketing has undergone a remarkable transformation and period of lightening-speed growth. While the main focus for brands over the last several years was to… Read more »
With smarter, more discerning businesses and business customers and more sophisticated search engine algorithms, 32% of marketers say they will increase spending by an average of 6% on content-focused B2B marketing in 2014 (Forrester Research and BMA). B2B marketing is focused on quality content delivered by email, blog, case study, white paper, video, e-book, podcast and… Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
