Apr
27
2014
Digital for Higher Education Marketing

Digital for Higher Education Marketing

Higher education is a big decision for most people, but one-third of prospective students aren’t finding enough information online to make the best enrolment choices. Higher education marketing that connects one-on-one early on with relevant information wins more applicants. It’s more difficult than ever for higher education marketing (HEM) departments to keep their colleges and… Read more »

Mar
19
2014
Create Once, Distribute Everywhere: The Critical Importance of “CODE” to Help You Compete More Strategically in a Content-Driven World

Create Once, Distribute Everywhere: The Critical Importance of “CODE” to Help You Compete More Strategically in a Content-Driven World

Business marketers know the power of web and mobile presence, but many struggle to find ways to reach a greater audience with clear, precise and relevant conversation-worthy content. Besides having a range of direct-to-consumer channels of which to raise brand awareness, these marketers need better techniques and technologies for simplified direct communication. Since content creation… Read more »

Jan
31
2014
2014 Inbound Marketing Recommendations for Website Design and Development

2014 Inbound Marketing Recommendations for Website Design and Development

With new search algorithm adjustments and smarter, more sophisticated businesses and consumers, marketers will continue to increase spending on inbound marketing in 2014. Inbound marketing is quality content delivered by email, blog, case study, whitepaper, video, e-book, podcast and social networking to bring businesses and consumers closer together. It’s always been about producing, distributing and… Read more »

Nov
12
2013
New Jersey’s Only Gold Award Winner for Website Design and Development

New Jersey’s Only Gold Award Winner for Website Design and Development

The Davey Awards honored Inflexion Interactive for creativity in website design and development with three silver awards and two gold awards, making the digital marketing firm the only gold medal winner in New Jersey. “This year’s winners represent the best small firms,” wrote Linda Day, Executive Director of International Academy of Visual Arts (IAVA), the… Read more »

Sep
27
2013
Q&A with Janelle Aslam of SALONPAS®

Q&A with Janelle Aslam of SALONPAS®

Janelle Aslam is Product Manager of the only FDA-approved analgesic pain patch SALONPAS®, a line of over-the-counter (OTC) personal care products manufactured by Hisamitsu Pharmaceutical Co., Inc. of Tosu City, Japan. Janelle has spent the last decade managing top-selling products within the beauty and personal care vertical. We asked Janelle some questions about marketing beauty… Read more »

The Webby Awards

Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.

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