“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” —Zig Ziglar When your website doesn’t jive with what customers want, you have a problem. It only becomes an opportunity when you know about it. How? Always strive to… Read more »
The rise in a preference for mobile web browsing has pushed for creative innovations in website development. Responsive solutions and adaptive applications are changing the way we interact with each other. An emphasis on content first, greater opportunities for simplicity and user-centered design are all challenging us to find and use the right approach, but… Read more »
Unlike the newer solution of responsive web development, adaptive web design has been used throughout the past decade. What is it? Why is it important to my website? Adaptive web design is about creating interfaces that meet the visitor’s device-, platform- or resolution-dependent environment. According to developer and Adaptive Web Design author Aaron Gustafson, “Adaptive… Read more »
How do you qualify the quality of visits to your site? Are your site visitors satisfied and what metrics should we be looking at to measure success? While the number of visits to your site is a key metric, you can’t watch that metric alone. Instead, you need to consider the quality of each visit… Read more »
Luxury. The word itself conjures images of a special world, a place a lot of people strive for but very few can actually attain. When implementing digital marketing campaigns high-end brands need to keep this in mind. A huge part of their lure is that their products are what average people desire or covet but… Read more »
Groupon (GRPN) was a trailblazer in the daily online deals marketplace, presenting discounted local offers to a database of opt-in subscribers. Its initial success was so triumphant, other companies, such as SocialBuy, Travelzoo, DealOn, Google Offers and LivingSocial quickly scrambled to create their own local-deal-sharing success online. It seemed like a solid venture pre-IPO, but… Read more »
In the last post, I shared that 9 percent of consumers shop via sites on tablet computers. While this is a small number for now, tablets are worthy of consideration. CNET’s Don Reisinger debates whether or not tablets will eventually replace laptops. Almost half of consumers surveyed by Poll Position feel tablets will replace laptops…. Read more »
Who will most influence tomorrow’s consumer buying trends? Today’s college students. As college freshman head to class this month, think about what they’ll want to buy this month, next year or a decade from now? Whether you choose to co-sign your kid’s first credit card or not, s/he’ll make buying decisions that’ll influence the future… Read more »
During the holiday-free stretch between July 4th and Labor Day, e-commerce site promoters need to consider Christmas in July. Not for them to have a reason to throw a elf-themed pool party for Northern Hemisphere vacationers. These e-commerce site owners can benefit from preparing for mobile-driven e-commerce sales now. How? Here are five questions to… Read more »
The best way to kickoff website designs doesn’t start with mockups. It begins with content. Plan for targeted content, and you’ll produce a targeted website design. Website designers often use placeholder text to create a wireframe and design the first few pages of a website. While they begin to build an aesthetically-pleasing website layout, they… Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
