Jun
15
2012
Don’t Forget Your Digital Dads

Don’t Forget Your Digital Dads

Dads treasure two types of Father’s Day gifts: those their kids make and those they really want. Making a #1 Dad mug is easy. Go to a DIY-ceramics shop. Find a mug, paint it, fire it and wrap it up. But how do you market to the growing number of tech-savvy dads that are beginning… Read more »

May
16
2012
Matt Hampton on Why Mobile First Is Best

Matt Hampton on Why Mobile First Is Best

Mobile experiences for apps, websites and communities are usually built after the PC-console version is planned, designed and coded. Inflexion Interactive’s Matt Hampton, like many others who have studied the quick rise in mobile communication device sales, believes these experiences should be created for mobile first. We agree. Here’s why… Mobile communication device sales continue… Read more »

Nov
14
2011
Exploring the Power of Product Customization Online

Exploring the Power of Product Customization Online

For an increasing number of businesses online, giving their brand the ability to customize products and services may be the key to building brand relationships and selling more product. When done in a way that authentically reflects your consumer’s needs and desires, product customization can create a positive and memorable e-commerce environment. This yields higher… Read more »

Oct
21
2011
Inflexion Interactive in Partnership with Blackwave Creative Launch New Websites

Inflexion Interactive in Partnership with Blackwave Creative Launch New Websites

Our strategic partner, Blackwave Creative, is a full-service web solutions provider that helps businesses find creative ways to solve complex problems through website design, web development and online marketing. Recently, Blackwave Creative launched… ResidencyPro.com –  Problem: Donald Morrish, MD is a licensed practicing physician and a former associate program director of a competitive residency specialty…. Read more »

Sep
27
2011
Know Your Digital Marketing Firepower

Know Your Digital Marketing Firepower

Facebook and Twitter are ranked by consumers as carrying a lower impact (11% and 6% respectively) on influencing purchase, but are highly regarded (94% and 89% impact) as resources that enhance one’s personal relationship with a brand. These differences illuminate one of the key findings from a recent CRM Metrix study of 18 touchpoints: that different media… Read more »

May
15
2011
The Power of Near-Field Communications for Your Business

The Power of Near-Field Communications for Your Business

Turn your display ad into an engaging selling tool. Reach out to customers even when no salesperson is there. Complete transactions faster. How? All easily done with the interactivity of today’s mobile phones, thanks to the power of near-field communication. Near-field communication (NFC) is a close-range and high-frequency wireless signal that enables data exchange between… Read more »

Mar
09
2011
“This Ain’t Your Mother’s Scrapbooking..”

“This Ain’t Your Mother’s Scrapbooking..”

CHA (Craft & Hobby Association) member Inflexion Interactive and client EK Success “bedazzle” onlookers at the NYC Toy Show. In the midst of strange gizmos and gadgets, arts and crafts specialists EK Success introduced SMASH, a product that’s readily been grabbing the attention of the scrap booking elite both far and wide. The soon-to-be popular… Read more »

The Webby Awards

Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.

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