From March 2011 to March 2012, email opens on mobile devices increased by 82.4 percent. It’s expected to surpass both desktop and webmail views later this year. If you don’t plan for mobile email, you’ll miss a growing opportunity to reach your subscribers. Mobile isn’t just the future of the Web. It’s the future of… Read more »

Despite spotlights on social networking and mobile marketing, consumers prefer email over any other form of electronic communication. While there is continued confusion and debate on how to analyze social networking impact, the potential return-on-investment remains solid for email marketing campaigners. And while activity is growing from mobile phone usage—not everyone is acting just yet—just… Read more »