Throughout the past decade, higher education has seen itself through major change and uncertainty. Unstable economics, new technologies and emerging areas of studies and work have all led to a shift in the way society and prospective students view higher education. More than ever students and parents are placing an emphasis on the ROI of… Read more »

Remember giving back as a kid? Chances are you held a bake sale or a car wash with friends to raise money. In order to make sure you had a decent turnout, you made homemade signs and rode your bike around the neighborhood, plastering them to every telephone pole you passed. You’d hand out flyers… Read more »

According to Adweek, Gen Z is the “curation generation.” Perfecting your social media strategy is critical when it comes to connecting with them, but it’s not easy. Each social network is used differently for different reasons. As marketers, we need to not only talk the talk, so to say, but walk the walk, to be… Read more »