Jun
27
2013
Mobile App Considerations for Retailers

Mobile App Considerations for Retailers

“Ecommerce brought the store to the Web, and mobile brings the Web to the store.”        —Gibu Thomas, Senior Vice President of Mobile and Digital, Walmart Mobile Commerce Awards recently awarded Walmart as Mobile Retailer of the Year for its work streamlining a complete mobile shopping experience. This includes the Store Mode mobile app, an… Read more »

Aug
27
2012
Peers Influence College Students’ Buying Decisions

Peers Influence College Students’ Buying Decisions

Who will most influence tomorrow’s consumer buying trends? Today’s college students. As college freshman head to class this month, think about what they’ll want to buy this month, next year or a decade from now? Whether you choose to co-sign your kid’s first credit card or not, s/he’ll make buying decisions that’ll influence the future… Read more »

Jun
25
2012
Bring Them Closer When They Want to Get Away

Bring Them Closer When They Want to Get Away

It’s almost time for summer vacations. Whether your travelers enjoy a staycation or a far-off adventure, many budget-conscious vacationers go online to book a travel deal. A large group of travelers use their smartphones to seek and book travel deals online. Beyond handy travel apps, such as TripAdvisor for mobile or tablet PCs, WorldMate and… Read more »

Mar
11
2012
Kurzweil @ SxSW: Technology Makes Us Smarter

Kurzweil @ SxSW: Technology Makes Us Smarter

Our executive team attended South by Southwest Interactive (SXSW) in Austin, Texas last month. There, we typically explore how we’ll be using technology in two to three years’ time. This year, however, Ray Kurzweil helped us to look 20 years ahead. In his keynote address with TIME Magazine’s Lev Grossman on March 12, inventor, author… Read more »

Sep
14
2011
Wheelin’-and-Dealin’ Using Geolocation-based Bargains

Wheelin’-and-Dealin’ Using Geolocation-based Bargains

How do you deal with your customers? This isn’t a question of how well you reach out to your brand or whether or not you have good rapport. While both are key, we want to know how you wheel-and-deal with your market. Since the advent of mobile-based bargaining, everyone wants to check-in to get a… Read more »

The Webby Awards

Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.

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