77% of patients use search engines to research healthcare. 32% of patients use TV. 20% of patients use magazines. 18% use newspapers. Where do you spend your marketing dollars? Companies allot 25% of their marketing budget for digital activities, up 9% since 2012 (Source: Gartner). During 2013, $1.18 billion healthcare and pharmaceutical companies spent on… Read more »
Everyone’s a patient. At one point or another, no matter how much some people may fear the doctor, every single American needs medical care. As a result we are all extremely aware of the lack of efficiency the industry can have. While our country has the best doctors, nurses, researchers and medical professionals available, the… Read more »
How often have you turned to Google for a medical query? How about to find a new doctor or read a hospital review? According to Pew Research Center, 72% of internet users say they looked online for health information within the past year. However, on average, the healthcare industry is 2 years behind when it… Read more »
You’ve been envisioning your perfect responsive web design and you’re finally ready to pull the development trigger. The next step to tackle is which content management system (CMS) you want to build your new website on. We don’t want to make you nervous or add some extra pressure, but this next task is pretty important…. Read more »
Let’s just say this isn’t your parents’ dial up. The world wide web is a little over 25 years old. In that time over 3 BILLION people have gained access to the internet (that’s roughly 50% of the world’s population) and the numbers keep growing at insane rates. In 2014 alone half a billion (yes, BILLION)… Read more »
Generation Z is the “curation generation.” As the first age group born and raised in a digital world, Gen Z relies heavily on technology and social networks for communication. As a result, marketers have had to reevaluate strategies and tactics to reach today’s teens. It has become clear that perfecting your social media strategy is essential when… Read more »
Let’s play a game. 4 myths and a truth. Drupal edition. There tend to be a lot of misconceptions out there when it comes to Drupal CMS. So we thought we’d set a few of the most common Drupal myths straight and also share a hard truth about the CMS. Read on to make sure you have… Read more »
At Inflexion Interactive, we’re all about greatness. And when greatness is being recognized in our own backyard, we have to give it a shoutout! Every year, NJBiz, the local source for all things business, hosts an awards program called Healthcare Heroes, recognizing those making a difference in the New Jersey healthcare community. As a Hoboken-based… Read more »
With smarter, more discerning businesses and business customers and more sophisticated search engine algorithms, 32% of marketers say they will increase spending by an average of 6% on content-focused B2B marketing in 2014 (Forrester Research and BMA). B2B marketing is focused on quality content delivered by email, blog, case study, white paper, video, e-book, podcast and… Read more »
Your website may be nixing your ability to segment, nurture and convert leads. More than 70% of B2B site visitors seek content to research or to solve a problem, rather than making a decision to purchase or partner up (HubSpot Academy). Less than 18% of B2B web page visitors are ready to buy. Examine your… Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
