Forget everything you knew about Millennials; there’s a new generation entering college and how they engage and communicate is completely different than their predecessors. As a result, our digital marketing strategies for higher education need to adjust with them. Generation Z, born between 1994 and 2009, is the first cohort of people who were born… Read more »
Generation Z is the “curation generation.” As the first age group born and raised in a digital world, Gen Z relies heavily on technology and social networks for communication. As a result, marketers have had to reevaluate strategies and tactics to reach today’s teens. It has become clear that perfecting your social media strategy is essential when… Read more »
Gen Z has high expectations when it comes to their online experience. Why? For starters, they are the first generation to be raised completely in a digital world. Because of that they expect information to be instantaneous and every online experience seamless. So how can you make sure your website is up to Gen Z’s… Read more »
Let’s play a game. 4 myths and a truth. Drupal edition. There tend to be a lot of misconceptions out there when it comes to Drupal CMS. So we thought we’d set a few of the most common Drupal myths straight and also share a hard truth about the CMS. Read on to make sure you have… Read more »
We don’t have to tell you that higher education marketing is no easy task. With increasing competition, rising tuition costs and a higher emphasis from applicants on ROI, it’s no wonder schools are feeling the pressure to fill their freshman classes. One major challenge is communicating the right message to the right prospects. In order… Read more »
According to Adweek, Gen Z is the “curation generation.” Perfecting your social media strategy is critical when it comes to connecting with them, but it’s not easy. Each social network is used differently for different reasons. As marketers, we need to not only talk the talk, so to say, but walk the walk, to be… Read more »
Move over Millennials. There’s a new generation in town and they’re consuming content and media in very different ways from their predecessors. If you thought you could just apply all your Millennial knowledge to connect and engage with Gen Z, you’re sorely mistaken. Born between 1994 and 2009, Gen Z is now coming into purchasing… Read more »
With smarter, more discerning businesses and business customers and more sophisticated search engine algorithms, 32% of marketers say they will increase spending by an average of 6% on content-focused B2B marketing in 2014 (Forrester Research and BMA). B2B marketing is focused on quality content delivered by email, blog, case study, white paper, video, e-book, podcast and… Read more »
How has handheld technology multiplied the ways in which you connect within your institution? Coordinator of networks and security Damian Doyle examines how many devices are connected inside UMBC’s library’s main study room. There are 120 people in the room with more than 300 active connections. 70% of downloaded content is video. Many students use… Read more »
Higher education is a big decision for most people, but one-third of prospective students aren’t finding enough information online to make the best enrolment choices. Higher education marketing that connects one-on-one early on with relevant information wins more applicants. It’s more difficult than ever for higher education marketing (HEM) departments to keep their colleges and… Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
