Janelle Aslam is Product Manager of the only FDA-approved analgesic pain patch SALONPAS®, a line of over-the-counter (OTC) personal care products manufactured by Hisamitsu Pharmaceutical Co., Inc. of Tosu City, Japan. Janelle has spent the last decade managing top-selling products within the beauty and personal care vertical. We asked Janelle some questions about marketing beauty… Read more »
“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” —Zig Ziglar When your website doesn’t jive with what customers want, you have a problem. It only becomes an opportunity when you know about it. How? Always strive to… Read more »
How do you measure website traffic goals? By setting up and using the improved Goals tab in Google Analytics, you get relevant insights that matter most to your business. Just as storefront businesses compare how many visitors walked in vs. how many customers checked out, ecommerce businesses must understand behavior. Google Analytics provides the tools… Read more »
“Ecommerce brought the store to the Web, and mobile brings the Web to the store.” —Gibu Thomas, Senior Vice President of Mobile and Digital, Walmart Mobile Commerce Awards recently awarded Walmart as Mobile Retailer of the Year for its work streamlining a complete mobile shopping experience. This includes the Store Mode mobile app, an… Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
