Throughout the last two years, I’ve blogged, emailed and discussed the rapid rise in mobile activity among handheld users, and I’d like to share the latest numbers with you. The big headline this year, first shared by Microsoft Tag and Danyl Bosomworth, cites mobile Web access will surpass desktop Web access by 2014. Mobiles already… Read more »
Who will most influence tomorrow’s consumer buying trends? Today’s college students. As college freshman head to class this month, think about what they’ll want to buy this month, next year or a decade from now? Whether you choose to co-sign your kid’s first credit card or not, s/he’ll make buying decisions that’ll influence the future… Read more »
During the holiday-free stretch between July 4th and Labor Day, e-commerce site promoters need to consider Christmas in July. Not for them to have a reason to throw a elf-themed pool party for Northern Hemisphere vacationers. These e-commerce site owners can benefit from preparing for mobile-driven e-commerce sales now. How? Here are five questions to… Read more »
It’s almost time for summer vacations. Whether your travelers enjoy a staycation or a far-off adventure, many budget-conscious vacationers go online to book a travel deal. A large group of travelers use their smartphones to seek and book travel deals online. Beyond handy travel apps, such as TripAdvisor for mobile or tablet PCs, WorldMate and… Read more »
Dads treasure two types of Father’s Day gifts: those their kids make and those they really want. Making a #1 Dad mug is easy. Go to a DIY-ceramics shop. Find a mug, paint it, fire it and wrap it up. But how do you market to the growing number of tech-savvy dads that are beginning… Read more »
Mobile experiences for apps, websites and communities are usually built after the PC-console version is planned, designed and coded. Inflexion Interactive’s Matt Hampton, like many others who have studied the quick rise in mobile communication device sales, believes these experiences should be created for mobile first. We agree. Here’s why… Mobile communication device sales continue… Read more »
Mothers’ Day is May 13 so it seems appropriate that we take a look at how moms interact with the Internet and their mobile devices… According to an April 2010 study, women account for 67% of unique online visitors to the Myxer mobile platform. Women tend to download 17% more mobile content than do men…. Read more »
When you have a stellar idea for a mobile app or your company can’t wait to sell it in the App Store, chances are you may miss something incredibly important: the process. Mobile app development requires an adherence to a well-defined process. The process itself may not be the same for everyone, but it’s key… Read more »
Mobile phones outnumber TVs by 4-1. PCs by 3-1. It’s time to enter the mobile advertising sector. Are you ready to shift more focus to advertising on mobile devices? ComScore reports that 7% of U.S. web traffic comes from smartphones and tablets. The report goes on to mention nearly two-thirds of that traffic comes from… Read more »
2011 was the year that smartphones and tablets helped to propel the mobile web, and that has led retailers to consider creating a commerce solution for mobile shopping. It’s becoming more difficult for brick-and-mortar retailers to compete with consumers who have shopping malls in their hands. In-store sales were up 4.1% during the holiday season…. Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
