With smarter, more discerning businesses and business customers and more sophisticated search engine algorithms, 32% of marketers say they will increase spending by an average of 6% on content-focused B2B marketing in 2014 (Forrester Research and BMA). B2B marketing is focused on quality content delivered by email, blog, case study, white paper, video, e-book, podcast and… Read more »
Social networking may seem effortlessly instinctive for other businesses, but social media activity often involves rigorous planning, collaboration and scheduling. From daily status updates to sharing a single piece of content across multiple social media channels, there is a lot to do. One tool that keeps your team (and ours) mindful of all there is… Read more »
With new search algorithm adjustments and smarter, more sophisticated businesses and consumers, marketers will continue to increase spending on inbound marketing in 2014. Inbound marketing is quality content delivered by email, blog, case study, whitepaper, video, e-book, podcast and social networking to bring businesses and consumers closer together. It’s always been about producing, distributing and… Read more »
The rise in a preference for mobile web browsing has pushed for creative innovations in website development. Responsive solutions and adaptive applications are changing the way we interact with each other. An emphasis on content first, greater opportunities for simplicity and user-centered design are all challenging us to find and use the right approach, but… Read more »
The right words sell. The best pictures are worth a thousand words. Truthful videos capture the essence of your brand. The best multimedia content won’t work, though, if no one is able to experience it. Content may be king (or queen), but it can be a royal pain in the butt if you don’t make… Read more »
Holiday shoppers will spend $54.5 billion online. That’s an increase of 16.8 percent from 2011(Source: eMarketer). As an online retailer, it’s critical that you know what your potential customers are looking for and how often they look for it. You’ll also want to see precisely when there’s a spike in search volume for your particular… Read more »
How do you qualify the quality of visits to your site? Are your site visitors satisfied and what metrics should we be looking at to measure success? While the number of visits to your site is a key metric, you can’t watch that metric alone. Instead, you need to consider the quality of each visit… Read more »
We recently had a discussion about how to make sure our company name obtains top rank in search engines. While we post relevant content, exchange links and engage on social networks, Most searchers who mistyped Inflection Interactive wouldn’t find us. Why? The U.K. spelling of “Inflexion” offered a chance to be original. But, when we… Read more »
Chocomize is a custom chocolate bar factory that lets you create, bake and deliver original treats to please clients, family, friends, party guests or your own palate. Before its launch in early 2010, Chocomize.com counted on Inflexion Interactive’s ability to provide website design and custom web development solutions that would help drive conversions, generate substantial… Read more »
Digital marketing agency Inflexion Interactive launched a new website, and mobile site, for their integrated interactive marketing services agency network which serves businesses that need one solutions provider for digital strategies, enterprise website design, enterprise web development, social media expertise and project management. Inflexion Interactive is located in Hoboken, New Jersey with strategic solutions-based investments… Read more »
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
