May
15
2011
The Power of Near-Field Communications for Your Business

The Power of Near-Field Communications for Your Business

Turn your display ad into an engaging selling tool. Reach out to customers even when no salesperson is there. Complete transactions faster. How? All easily done with the interactivity of today’s mobile phones, thanks to the power of near-field communication.

Near-field communication (NFC) is a close-range and high-frequency wireless signal that enables data exchange between enabled devices in close proximity: about four inches apart. By transmitting an RF field, you can engage your target audience. In this post, let’s explore how NFC can enhance the way you engage your brand on the fly.

New mobile phones come equipped with NFC technology capabilities, giving you more power to engage. Here are a few ways that NFC is improving the way we interact…

-Exchange business cards virtually by simply placing your mobile devices 4 cm apart.
– Provide more details by providing a passive RFID tag on your in-store advertisement.
– Pay by mobile with a cellphone that acts as a password-protected debit or credit card.
– Get alerted of foods with bad ingredients. Near-field Communications World explains.

At Inflexion Interactive, we’re exploring how NFC technology can improve mobile marketing strategy. Unlike using scannable QR codes, NFC can help you…

– Issue mobile-based tickets to sports, movies, special events, trade shows and sales.
– Sell more with RFID-capable display ads and billboards that help customers act now.
– Inform customers of the latest products and specials—just by walking by your location.

It’s clear. Already included with Google Nexus S, Nokia C7 a few Samsung mobile phones, near-field communication is poised to improve the way we go mobile with brands we like. Want to learn how it can help you improve the way you engage?

Contact Inflexion Interactive to discuss NFC technology options for your business.

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The Webby Awards

Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.

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