Holiday shoppers will spend $54.5 billion online. That’s an increase of 16.8 percent from 2011(Source: eMarketer). As an online retailer, it’s critical that you know what your potential customers are looking for and how often they look for it. You’ll also want to see precisely when there’s a spike in search volume for your particular product or service.
At Inflexion Interactive, I use online search analysis tools to help me determine keyword trends for your business. How can you keep track of high-level search activity changes throughout the year? It’s easier than you might think, and I’d like to show you how.
Did you know? You have access to a useful, powerful and free search activity tracking tool to help you consider the seasonal search shifts made by your target market.
Google Trends™ can quickly put you in front of your most targeted search volume patterns that reference keywords by place, by preferred language and by timeframe.
Imagine the potential marketing power in knowing exactly when and where your customers search for your product. You could essentially spot trends and understand how they can potentially impact your business—both seasonally and geographically.
Compare search volumes with other regions. If you market to French-speaking Canadians, see how they may search for your products differently. And, most importantly for seasonal businesses, understand exactly when they’re looking.
Try Google Trends™ for current search activity and Google Zeitgeist™ for an annual compilation of top search terms relevant to your business categories. Google Adwords™ is another handy tool for finding top search terms for blogging or advertising.
At Inflexion Interactive, my team helps you develop targeted content for effective online marketing. We’re also steadfastly committed to showing your marketing team exactly how to stay ahead of the curve. Want to get to know your holiday rush? Contact us.
