Jul
20
2017
5 Ways to Use Digital Marketing to Convince Accepted Students to Enroll

5 Ways to Use Digital Marketing to Convince Accepted Students to Enroll

Throughout the past decade, higher education has seen itself through major change and uncertainty. Unstable economics, new technologies and emerging areas of studies and work have all led to a shift in the way society and prospective students view higher education. More than ever students and parents are placing an emphasis on the ROI of… Read more »

Jul
02
2017
Drupal vs WordPress: Which CMS is Best for Higher Ed?

Drupal vs WordPress: Which CMS is Best for Higher Ed?

Building a higher ed website can be a bigger headache than cramming for finals. With multiple departments, templates, goals and audiences, managing one college’s website can feel like managing dozens. That is why choosing the best content management system (CMS) for your responsive website can mean the difference between a seamless online experience and a… Read more »

Jun
17
2017
QUIZ: Which CMS is Best for You?

QUIZ: Which CMS is Best for You?

You’ve been envisioning the perfect web design and you’re ready to pull the development trigger. Before you do it’s time to figure out which CMS is best for you. Could it be WordPress, with its user-friendly backend? Or perhaps Joomla, with their advanced e-commerce capabilities? Or maybe robust Drupal is the right choice for you?… Read more »

Jun
04
2017
Digital Leads Healthcare Marketing Strategy

Digital Leads Healthcare Marketing Strategy

77% of patients use search engines to research healthcare. 32% of patients use TV. 20% of patients use magazines. 18% use newspapers. Where do you spend your marketing dollars? Companies allot 25% of their marketing budget for digital activities, up 9% since 2012 (Source: Gartner). During 2013, $1.18 billion healthcare and pharmaceutical companies spent on… Read more »

May
03
2017
8 Rebuttals to Give Your Boss When You Need a New Website

8 Rebuttals to Give Your Boss When You Need a New Website

Why Doesn’t Your Boss Want to Update Your Website? Why don’t people do lots of things? Just like saying you’re too tired to go to the gym, many businesses make up plenty of excuses as to why they can’t update to a new website. Bureaucracy, money, time, resources, the list is endless. But just like how… Read more »

Apr
09
2017
Is Drupal the Cure for Healthcare’s Digital Pains?

Is Drupal the Cure for Healthcare’s Digital Pains?

Everyone’s a patient. At one point or another, no matter how much some people may fear the doctor, every single American needs medical care. As a result we are all extremely aware of the lack of efficiency the industry can have. While our country has the best doctors, nurses, researchers and medical professionals available, the… Read more »

Apr
04
2017
3 Simple Steps to Crafting Your Unique Higher Ed Marketing Message

3 Simple Steps to Crafting Your Unique Higher Ed Marketing Message

Colleges are realizing it takes much more than a pamphlet and campus tour to enroll their ideal student. In fact some non-profits are allocating an unprecedented amounts, sometimes more than 20% of their annual revenues, to their marketing efforts. Gone are the days when an institution’s name alone could fill a freshman class. However, it’s… Read more »

Mar
02
2017
Drupal & Acquia: A Match Made in Higher Ed Heaven

Drupal & Acquia: A Match Made in Higher Ed Heaven

Welcome back to InflexTech! In this installment we take a look at what seems to be the college website dream team: Drupal and Acquia. Not familiar? Want to know more? Check out our video below where we lay out what Drupal and Acquia are, how they work together and why colleges, like Stevens Institute of… Read more »

Feb
03
2017
How to Bring a Mobile Website Design and Experience to Higher Education

How to Bring a Mobile Website Design and Experience to Higher Education

Mobile learning in U.S. higher education is rapidly on the rise. According to a study conducted by Educause, Sixty-seven percent of college students say they use smartphones or tablets for academic purposes, double the response just one year prior. So how can colleges and universities begin to evolve, and quickly, to deliver the information and… Read more »

The Webby Awards
Inflexion Interactive has been recognized by the Webby Awards as an Official Honoree for our work with D'Angelico Guitars and the Theatre Development Fund.
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